Highway

Name: Highway
Brand: Highway
Rating: 3.2 (1 reviews)

AI NativeLeader

Digital freight starts with Carrier Identity

Est 2021|Valuation $861.5M|Raised $224.5M

LinkedIn 34K|Website|Web traffic 1.8M|FTEs 27|HQ Dallas, Texas, US

MarketsFreight Management

01Competitive Landscape

Narrative analysis

Where Highway appears to provide capabilities: Identity-first design (authentication and authorization), load-level compliance concepts, and integration into TMS ecosystems.
Where alternatives may provide advantages:
- RMIS and similar onboarding tools can be less intrusive for carriers and may reduce resistance.
- Carrier411 can be simpler for brokers to adopt for red-flag detection without requiring deep IDV workflows.
- Manual SAFER + insurance checks remain an option for very small brokers with low volume, though they are labor-intensive and can miss sophisticated fraud.

- Where Highway appears to provide capabilities: Identity-first design (authentication and authorization), load-level compliance concepts, and integration into TMS ecosystems. - Where alternatives may provide advantages: - RMIS and similar onboarding tools can be less intrusive for carriers and may reduce resistance. - Carrier411 can be simpler for brokers to adopt for red-flag detection without requiring deep IDV workflows. - Manual SAFER + insurance checks remain an option for very small brokers with low volume, though they are labor-intensive and can miss sophisticated fraud.

Market adoption / trends

Industry reporting indicated Highway serving a substantial number of brokers, with penetration among top brokerages as of mid-2025, which suggests adoption among a segment of mid- to large-market brokerages.
Partnerships with TMS platforms (AscendTMS and others) indicate an ecosystem integration strategy.

	Highway	RMIS	Carrier411
Starting Price	Quote-based/varies	Quote-based/varies	Subscription/varies
Typical Use Case	Brokers seeking identity verification, ongoing monitoring, and fraud prevention; integrations with TMS ecosystems	Brokers focused on digital onboarding and compliance packet workflows	Brokers seeking carrier risk history and industry watchlist-style intelligence
Key Strength	Identity verification, rule-based statuses, monitoring, telematics/ELD signals; reported adoption among brokers	Established onboarding workflows; often simpler for carriers and familiar in the market	Longstanding use in broker community for red-flag alerts; lighter-weight compared with full IDV systems
Key Weakness	Carrier friction (ID/ELD), false positives can block operations, trust concerns; pricing may be high for some brokers	May be less effective against modern impersonation/double-brokering tactics than identity-first tools	Data quality disputes; does not provide a full onboarding + identity management system