Hilos
AI NativeBuild WhatsApp automations that convert users and scale your support team, no code required!
Est 2021|Valuation $10M|Raised $990K
Build WhatsApp automations that convert users and scale your support team, no code required!
Published Jun 25, 2026
ActiveCampaign and Hilos described a plan to integrate Hilos technology into ActiveCampaign and introduce a native experience. Timelines and precise feature parity or migration paths were not specified in the accessible materials.
Hilos publishes testimonials and success metrics on its website. Examples include customer quotes describing the product as easy to use and citing operational improvements such as recovery of failed requests, improved delivery for authentication messages, and faster resolution times.
Critical note: these are vendor-selected testimonials; methodology, baselines, and whether results generalize were not independently validated in the materials accessed.
The iOS app listing provided a very small-sample signal (a very small number of ratings). This sample size is too small to generalize but indicates at least some user friction in a subset of users.
Direct user discussion threads were limited. A few community references mention considering Hilos for shared inbox and bot-building capabilities or note migration to another vendor following the acquisition; these are anecdotal and not structured reviews.
From broader community threads about WhatsApp Business API adoption (not Hilos-specific), recurring reasons to choose a vendor rather than DIY include the need for lead routing, shared inbox, CRM integration, and automation once WhatsApp volume grows.
Ecosystem-level complaints include Meta business verification complexity, template restrictions, review delays, and occasional outages. Even with a BSP layer, vendors and customers inherit many operational constraints from Meta.
Based on pricing tiers and the product’s emphasis on multi-agent inbox and automation:
Most aligned with B2C verticals where WhatsApp is a primary conversion or support channel, such as:
Hilos is primarily positioned for B2C-focused teams in Latin America that engage customers via WhatsApp and seek to reduce missed follow-ups, scattered data, and manual handoffs. The vendor markets the product to Growth, Sales, and Marketing teams in that region.
The product has been described as a WhatsApp-first automation platform that can be used standalone or alongside a marketing automation suite following its acquisition by ActiveCampaign.
Get a comprehensive analysis of Hilos including market position, competitive landscape, adoption trends, and peer benchmarks.
Download full report →If a buyer requires a stable, long-term standalone WhatsApp platform independent of ActiveCampaign: post-acquisition, packaging may shift into ActiveCampaign’s native WhatsApp experience.
If a buyer requires abundant third-party validation: at the time of research, public review footprints were limited or absent on major review sites.
If the primary need is multi-channel customer support at enterprise scale with strict controls (SSO/SCIM/audit logs/data residency requirements): these enterprise features were not clearly documented publicly for Hilos.
If the buyer’s budget is highly sensitive to usage-driven WhatsApp fees and they lack accurate forecasting: Hilos’ subscription excludes WhatsApp conversation/message fees, which can change total cost materially.
If the buyer requires extensive marketing template usage in markets subject to policy constraints: Meta policy can constrain messaging programs regardless of vendor.
Hilos publishes customer case studies that include reported improvements such as conversion rate increases, faster response times, higher conversation volume, and recovery of uncompleted requests.
Examples reported by vendor-cited customers include:
Recommendation for procurement: request full case study documentation that includes baseline period definitions, measurement methods (for example, pipeline attribution rules), and evidence of sustained improvement beyond initial optimization.
Hilos is a WhatsApp Business API automation and shared-inbox platform for customer-facing teams (Growth/Marketing, Sales, Support). The platform provides features to manage inbound leads, automate follow-ups, run WhatsApp flows (no-code chat automation), and synchronize customer data with external systems (for example, CRMs) via native integrations, Zapier, and an API.
Core modules emphasized by the vendor: