Hook Security

Name: Hook Security
Brand: Hook Security Co.
Rating: 4.6 (61 reviews)

Hook Security delivers engaging cybersecurity training with fun, psychology-based content that empowers users. #psysec

Est 2019|Valuation $5M|Raised $11M|11 Ref Customers

LinkedIn 5K|Web traffic 2K|FTEs 19|HQ Lakeland, Florida, US

MarketsSecurity Awareness & Training

01Competitive Landscape

Narrative analysis

Where this vendor appears to perform comparatively well: - Training engagement and tone: multiple reviewers indicate the training content is more relatable than some legacy offerings. - Operational simplicity: Microsoft 365 integration is highlighted as a reason for easier deployment and management. - Price transparency: the vendor publishes per-user pricing on public pages, which is less common among enterprise SAT vendors. Where competitors often excel: - Larger vendors often offer broader content libraries, more advanced analytics, and larger ecosystems of add-ons. - Competitors with enterprise focus typically offer more extensive risk scoring and compliance-oriented features. Pricing comparison considerations: - Public per-user pricing with annual commitments and minimum seat requirements makes the vendor competitive for SMB and mid-market buyers, but those contractual terms may not suit very small organizations. Customer testimonials comparing vendors should be treated as vendor-curated and may not represent unbiased comparisons.

	Hook Security	KnowBe4 Security Awareness Training	Infosec IQ
Starting Price	Public per-user pricing is published and tied to an annual commitment with minimum seat requirements; third-party pages report tiered seat-band pricing	Public list pricing varies by seat band and tier; third-party sources report a range based on term and tier	Quote-based on vendor site; third-party sources report tiered pricing requiring sales validation
Recommended for	SMB/mid-market seeking an engaging SAT approach with Microsoft 365 integration; MSPs evaluating partner tooling	Organizations seeking a broad content library, extensive program automation, and a large ecosystem	Organizations seeking an enterprise SAT suite with multi-tenant options and compliance content (varies by package)
Key Strength	Training style and Microsoft 365 integration are commonly cited in reviews; public pricing is transparent	Scale, content breadth, and feature tiers	Enterprise positioning and comprehensive content (varies by package)
Key Weakness	Less evidence of advanced risk scoring; some complaints about template branding/admin workflows and partner support	Complexity and cost of add-ons may increase TCO	Pricing transparency and feature depth depend on sales configuration

01Competitive Landscape

Narrative analysis

Where this vendor appears to perform comparatively well:

Training engagement and tone: multiple reviewers indicate the training content is more relatable than some legacy offerings.
Operational simplicity: Microsoft 365 integration is highlighted as a reason for easier deployment and management.
Price transparency: the vendor publishes per-user pricing on public pages, which is less common among enterprise SAT vendors.

Where competitors often excel:

Larger vendors often offer broader content libraries, more advanced analytics, and larger ecosystems of add-ons.
Competitors with enterprise focus typically offer more extensive risk scoring and compliance-oriented features.

Pricing comparison considerations:

Public per-user pricing with annual commitments and minimum seat requirements makes the vendor competitive for SMB and mid-market buyers, but those contractual terms may not suit very small organizations.

Customer testimonials comparing vendors should be treated as vendor-curated and may not represent unbiased comparisons.

	Hook Security	KnowBe4 Security Awareness Training	Infosec IQ
Starting Price	Public per-user pricing is published and tied to an annual commitment with minimum seat requirements; third-party pages report tiered seat-band pricing	Public list pricing varies by seat band and tier; third-party sources report a range based on term and tier	Quote-based on vendor site; third-party sources report tiered pricing requiring sales validation
Recommended for	SMB/mid-market seeking an engaging SAT approach with Microsoft 365 integration; MSPs evaluating partner tooling	Organizations seeking a broad content library, extensive program automation, and a large ecosystem	Organizations seeking an enterprise SAT suite with multi-tenant options and compliance content (varies by package)
Key Strength	Training style and Microsoft 365 integration are commonly cited in reviews; public pricing is transparent	Scale, content breadth, and feature tiers	Enterprise positioning and comprehensive content (varies by package)
Key Weakness	Less evidence of advanced risk scoring; some complaints about template branding/admin workflows and partner support	Complexity and cost of add-ons may increase TCO	Pricing transparency and feature depth depend on sales configuration