HubSpot Free Email Marketing Tools
LeaderThe agentic customer platform to scale your business.
Est 2006|Valuation $11.3B|Raised $130M
The agentic customer platform to scale your business.
Published May 16, 2026
Mailchimp’s pricing and help documentation emphasize plan-based pricing and rules for which contacts count toward billing, indicating that competitor billing models also monetize database size in various ways.
| Starting Price | Published free tier with send and feature limits | Multiple tiers including a free tier in some accounts/regions | Free plan available (limits apply) |
| Recommended Use Case | CRM-connected email for organizations already using HubSpot CRM and broader Hub features | Newsletter delivery and basic marketing programs for SMBs; broad ecosystem | SMB email marketing with landing pages and web tooling |
| Key Strength | Native CRM data integration and contact lifecycle context within a single platform | Large ecosystem, email-first workflows, and established integrations | Entry-level features for email and web conversions; clear free-tier limits |
| Key Weakness | Low free send limit; many capabilities gated to paid tiers; potential cost scaling via marketing contacts model | Free plan feature limits and evolving pricing rules; automation may be limited at low tiers | Free plan includes limits and vendor branding in some cases; advanced automation requires paid plans |