HubSpot Call Tracking Software

Name: HubSpot Call Tracking Software
Brand: HubSpot
Rating: 4.3 (20824 reviews)

Leader

The agentic customer platform to scale your business.

Est 2006|Valuation $11.3B|Raised $130M

LinkedIn 1.7M|Website|Web traffic 33.9M|FTEs 9,000|HQ Cambridge, Massachusetts, US

MarketsDialer Integration

HubSpot Call Tracking Software screenshot

01Competitive Landscape

Narrative analysis

Where HubSpot is strong: when the priority is improving CRM data quality and rep workflow—calls are recorded, associated to records, reviewable, and analyzable in the context of customer activity.
Where CallRail and CTM are strong: when detailed marketing attribution and lead source truth for phone calls are the primary problems to solve (channel and campaign-level attribution, DNI, keyword attribution).
Typical buyer approach: use HubSpot as the system of record while using CallRail or CTM as the attribution layer that feeds outcomes back into HubSpot.

- Where HubSpot is strong: when the priority is improving CRM data quality and rep workflow—calls are recorded, associated to records, reviewable, and analyzable in the context of customer activity. - Where CallRail and CTM are strong: when detailed marketing attribution and lead source truth for phone calls are the primary problems to solve (channel and campaign-level attribution, DNI, keyword attribution). - Typical buyer approach: use HubSpot as the system of record while using CallRail or CTM as the attribution layer that feeds outcomes back into HubSpot.

	HubSpot (Sales Hub Calling / Conversation Intelligence)	CallRail	CallTrackingMetrics (CTM)
Starting Price (published)	Published per-seat pricing available from the vendor across Starter, Pro, and Enterprise tiers; onboarding fees may apply	Published tiered pricing oriented to marketing-focused plans	Published tiered pricing with entry-level and enterprise options
Best suited for	Teams that want calls logged in a CRM, improved rep productivity, coaching, and a unified customer record	Marketing teams focused on call attribution, DNI, and marketing channel reporting	Marketing and sales teams seeking attribution plus more customizable tracking and analytics
Key strength	Native CRM workflow with call recording and transcription tied to records	Purpose-built attribution and call-tracking user experience	Extensive feature set and customization for attribution and analytics
Key weakness	Not a dedicated attribution-first call tracking suite; pooled minutes and feature segmentation may require add-ons; some organizations pair with third-party tools	Costs can scale with usage and it focuses mainly on attribution rather than CRM-native workflow	Can be complex for small teams and may require integration work to become the system of record