HUMAN

Name: HUMAN
Brand: HUMAN
Rating: 4.6 (307 reviews)

We're a cybersecurity company that safeguards enterprises and internet platforms from bot attacks, fraud & account abuse

Est 2012|Valuation $235M|Raised $253.5M|24 Ref Customers

LinkedIn 40K|Web traffic 64K|FTEs 469|HQ New York, New York, US

MarketsWeb Application & API Protection (WAAP)Fraud Detection

01Competitive Landscape

Narrative analysis

HUMAN vs Cloudflare: HUMAN’s partner materials position HUMAN as providing behavioral analysis across the customer journey; Cloudflare’s advantage is integration at the CDN/edge layer for customers that already use Cloudflare services. Buyers should validate these capabilities in a proof-of-concept.
HUMAN vs F5: F5 emphasizes low false positives and enterprise service positioning in its listings; buyers should validate false positive rates and detection efficacy against representative traffic.

- HUMAN vs Cloudflare: HUMAN’s partner materials position HUMAN as providing behavioral analysis across the customer journey; Cloudflare’s advantage is integration at the CDN/edge layer for customers that already use Cloudflare services. Buyers should validate these capabilities in a proof-of-concept. - HUMAN vs F5: F5 emphasizes low false positives and enterprise service positioning in its listings; buyers should validate false positive rates and detection efficacy against representative traffic.

Market share and adoption trends

No authoritative market-share dataset for HUMAN was identified in the sources reviewed. Third-party market-share claims should be treated cautiously and validated against independent datasets.

	HUMAN	Cloudflare Bot Management	F5 Distributed Cloud Bot Defense
Starting Price	Custom / quote-based (not publicly listed)	Often bundled/add-on; public pricing varies and enterprise pricing is typically contract-based	AWS Marketplace lists a starting price point in the tens of thousands per year (packaging may vary)
Best For	Mid-market and enterprise customers seeking a combined approach to bot, fraud, and ad/IVT monitoring	Teams using Cloudflare that prefer edge-native bot controls	Organizations seeking enterprise-grade bot defense with flexible deployment options
Key Strength	Vendor positions product around cross-journey analysis and highlights threat-intelligence capabilities	Tight CDN/WAF integration for customers standardized on Cloudflare	Vendor emphasizes low false positives; buyers should validate performance on their traffic profiles
Key Weakness	Reviewer-reported issues with console UX and historical log retention; pricing transparency limited	Some reviewers report false positives and areas needing deeper insight in complex proxy environments	Higher price point for some packages; implementation effort may be significant