IBM Sterling Configure, Price, Quote (commonly “IBM Sterling CPQ” / “IBM CPQ”) is an enterprise CPQ platform intended to support organizations that sell complex products and services by:
- Guiding users through product/service configuration using a rules-based configurator
- Applying pricing and discount logic consistently via a pricing engine and price lists/rules
- Generating quotes and proposals and converting quotes into orders
IBM presents Sterling CPQ as part of the broader IBM Sterling order capture / order management ecosystem, and states that it supports centralized price governance, reduced manual pricing activity, and improved visibility from opportunity through order placement.
Key IBM positioning (vendor phrasing summarized): vendor materials describe automation for complex selling, pricing consistency, and support for staff/partners to create, negotiate, and convert quotes into orders.