iContact

Name: iContact
Brand: iContact
Rating: 4.2 (1915 reviews)

iContact energizes small businesses to engage, WOW, and grow their audience.

Est 2003|Valuation $169M|Raised $59.1M|6 Ref Customers

LinkedIn 6K|Website|Web traffic 338K|FTEs 170|HQ Morrisville, North Carolina, US

MarketsEmail Marketing

- Mailchimp vs iContact: Mailchimp is frequently selected for its larger integration ecosystem and published pricing; some reviewers report that switching to Mailchimp addressed specific integration or feature gaps. Official Mailchimp pricing and plan details are published and available from the vendor. - Brevo vs iContact: Brevo is often recommended in community discussions for cost-effectiveness due to send-volume pricing; buyers trade off some advanced features for lower costs on certain plans. - Constant Contact vs iContact: Constant Contact is commonly considered by organizations seeking guided marketing workflows and published pricing tiers; some reviewers compare iContact unfavorably for web-builder or advanced site-integration features.

01Competitive Landscape

Narrative competitive analysis

Mailchimp vs iContact: Mailchimp is frequently selected for its larger integration ecosystem and published pricing; some reviewers report that switching to Mailchimp addressed specific integration or feature gaps. Official Mailchimp pricing and plan details are published and available from the vendor.
Brevo vs iContact: Brevo is often recommended in community discussions for cost-effectiveness due to send-volume pricing; buyers trade off some advanced features for lower costs on certain plans.
Constant Contact vs iContact: Constant Contact is commonly considered by organizations seeking guided marketing workflows and published pricing tiers; some reviewers compare iContact unfavorably for web-builder or advanced site-integration features.

	iContact	Mailchimp	Brevo
Starting Price	Verify with vendor (third-party claims vary)	Free tier + paid tiers; refer to vendor pricing pages	Free tier + paid tiers; refer to vendor pricing pages
Typical fit	Small and mid-sized organizations seeking straightforward email campaigns and vendor support	Broad SMB market; extensive integrations and features	Cost-effective option for send-volume pricing and basic omni-channel features
Key strengths	Simple campaign workflows and available support options reported by reviewers	Broad ecosystem, templates, automations, integrations	Competitive pricing by email volume; multi-channel features in some plans
Key weaknesses	Template customization and integration limitations; public gaps in documented enterprise security attestations	Pricing can escalate with list size	Some advanced features gated by plan and potential add-on costs