Impact Analytics

Name: Impact Analytics
Brand: Impact Analytics

An Agentic AI-powered, end-to-end merchandising platform with consulting services that blend art and science.

Est 2015|Valuation $179M|Raised $76.8M|7 Ref Customers

LinkedIn 43K|Website|FTEs 937|HQ New York, New York, US

MarketsMaterials Management Business Intelligence (BI) and Analytics

Platform CoversScenario Modeling & "What-if" Analysis Management Reporting Budgeting & Forecasting

01Competitive Landscape

| Aspect | Impact Analytics | Blue Yonder | RELEX Solutions | |--------|------------------|-------------|-----------------| | Starting Price | Published pricing not publicly listed; available via vendor quote (enterprise procurement) | Pricing available via vendor quote (enterprise procurement) | Published pricing not publicly listed; typically available via vendor quote for enterprise customers | | Primary Fit | Retailers seeking an integrated planning and decisioning platform with vendor-described AI-assisted analysis and domain consulting | Very large retail/CPG networks needing mature planning plus broader execution ecosystem | Retailers (incl. grocery) wanting deep retail planning breadth; often strong in fresh/perishables | | Key Strength | Suite covering multiple planning domains and vendor-described analysis features with traceability to data sources and logic (per vendor claims) | Scale and incumbent footprint; strong store/SKU forecasting and execution integrations | Retail-native planning depth and broad functional coverage; established reputation in retail planning | | Key Weakness | Limited public technical transparency and limited independent review volume in public sources | Implementation complexity and typically long timelines; pricing opaque and available via vendor quote | Enterprise implementation overhead; pricing available via vendor quote; depth varies by retailer type | Narrative analysis - Blue Yonder - Strengths: positioned for large-scale store- and SKU-level demand forecasting and enterprise execution integration. - Weaknesses: pricing typically available via vendor quote and substantial pre-implementation data readiness investments are commonly reported in the category. - RELEX - Strengths: unified retail and supply-chain planning platform with strong grocery/fresh capabilities. - Weaknesses: enterprise implementation effort and variable depth across modules depending on retailer needs. - o9 Solutions - Strengths: connected planning across functions beyond retail operations (finance, commercial, supply chain). - Weaknesses: procurement is typically via enterprise/vendor quote; published pricing and trial options are typically not available. - Where Impact Analytics may differentiate (vendor claims) - The vendor markets a capability that links insights to underlying data and logic to improve traceability of analyses and to produce weekly operational summaries for business reviews. - Where competitors may be stronger - For integrated supply-chain execution (WMS/TMS/order orchestration), Blue Yonder and ERP-native execution vendors may provide more comprehensive execution tooling. - For deep grocery/fresh optimization and space/planogram planning, RELEX often has established capabilities. - For multi-domain connected planning across finance and supply functions, o9 and large planning platforms may be a better fit.

01Competitive Landscape

Aspect	Impact Analytics	Blue Yonder	RELEX Solutions
Starting Price	Published pricing not publicly listed; available via vendor quote (enterprise procurement)	Pricing available via vendor quote (enterprise procurement)	Published pricing not publicly listed; typically available via vendor quote for enterprise customers
Primary Fit	Retailers seeking an integrated planning and decisioning platform with vendor-described AI-assisted analysis and domain consulting	Very large retail/CPG networks needing mature planning plus broader execution ecosystem	Retailers (incl. grocery) wanting deep retail planning breadth; often strong in fresh/perishables
Key Strength	Suite covering multiple planning domains and vendor-described analysis features with traceability to data sources and logic (per vendor claims)	Scale and incumbent footprint; strong store/SKU forecasting and execution integrations	Retail-native planning depth and broad functional coverage; established reputation in retail planning
Key Weakness	Limited public technical transparency and limited independent review volume in public sources	Implementation complexity and typically long timelines; pricing opaque and available via vendor quote	Enterprise implementation overhead; pricing available via vendor quote; depth varies by retailer type

Narrative analysis

Blue Yonder
- Strengths: positioned for large-scale store- and SKU-level demand forecasting and enterprise execution integration.
- Weaknesses: pricing typically available via vendor quote and substantial pre-implementation data readiness investments are commonly reported in the category.
RELEX
- Strengths: unified retail and supply-chain planning platform with strong grocery/fresh capabilities.
- Weaknesses: enterprise implementation effort and variable depth across modules depending on retailer needs.
o9 Solutions
- Strengths: connected planning across functions beyond retail operations (finance, commercial, supply chain).
- Weaknesses: procurement is typically via enterprise/vendor quote; published pricing and trial options are typically not available.
Where Impact Analytics may differentiate (vendor claims)
- The vendor markets a capability that links insights to underlying data and logic to improve traceability of analyses and to produce weekly operational summaries for business reviews.
Where competitors may be stronger
- For integrated supply-chain execution (WMS/TMS/order orchestration), Blue Yonder and ERP-native execution vendors may provide more comprehensive execution tooling.
- For deep grocery/fresh optimization and space/planogram planning, RELEX often has established capabilities.
- For multi-domain connected planning across finance and supply functions, o9 and large planning platforms may be a better fit.

Aspect

Impact Analytics

Blue Yonder

RELEX Solutions

Starting Price

Published pricing not publicly listed; available via vendor quote (enterprise procurement)

Pricing available via vendor quote (enterprise procurement)

Published pricing not publicly listed; typically available via vendor quote for enterprise customers

Primary Fit

Retailers seeking an integrated planning and decisioning platform with vendor-described AI-assisted analysis and domain consulting

Very large retail/CPG networks needing mature planning plus broader execution ecosystem

Retailers (incl. grocery) wanting deep retail planning breadth; often strong in fresh/perishables

Key Strength

Suite covering multiple planning domains and vendor-described analysis features with traceability to data sources and logic (per vendor claims)

Scale and incumbent footprint; strong store/SKU forecasting and execution integrations

Retail-native planning depth and broad functional coverage; established reputation in retail planning

Key Weakness

Limited public technical transparency and limited independent review volume in public sources

Implementation complexity and typically long timelines; pricing opaque and available via vendor quote

Enterprise implementation overhead; pricing available via vendor quote; depth varies by retailer type