Incari

Name: Incari
Brand: Incari

Reshaping the relationship between Human & Machine - responsible & invisible | #WeAreIncari #Interfaces

Est 2011|Valuation $113.3M|Raised $18.3M|18 Ref Customers

LinkedIn 4K|Website|FTEs 15|HQ Berlin, Berlin, DE

01Competitive Landscape

Narrative analysis

- Qt has strong public visibility and is widely referenced in automotive HMI programs; it markets end-to-end tooling and has public-facing press releases about OEM/supplier adoption. - Crank Storyboard is a well-known embedded GUI tool with messaging about evaluation versus commercial development and the need for runtime engine licenses. - Rightware Kanzi is a major automotive HMI competitor with public documentation that highlights subscription/perpetual licensing structures and maintenance fees; pricing is typically contract-based. - Unity is increasingly used for automotive HMI in some OEM programs, but its suitability depends heavily on safety/embedded constraints, long-term support, and integration into in-vehicle OS architectures.

Adoption trends

Public sources show broad automotive HMI activity across multiple vendors. Incari’s public presence emphasizes partnerships and showcases but provides limited quantitative public adoption data.

	Incari Studio	Qt (Qt Design Studio / Qt Automotive)	Crank Storyboard
Starting Price	Trial available; Enterprise quote-based (public list price not shown)	Some Qt subscriptions have public monthly prices for certain products; automotive suite often sales-led	Free evaluation; commercial licensing required; terms suggest structured packages and runtime licensing
Best For	Teams seeking an integrated, 3D-focused, visual-authoring HMI workflow (notably automotive prototyping + integration)	Organizations needing a broad embedded + automotive UI framework with a large ecosystem	Embedded GUI teams prioritizing deterministic embedded UI workflows and a mature embedded-oriented toolchain
Key Strength	Integrated approach combining 3D, visual logic, and connectivity in one environment	Large ecosystem; widely used in embedded/automotive; strong cross-platform story	Embedded GUI specialization; clear separation of designer tooling vs runtime licensing
Key Weakness	Limited public independent reviews; security/compliance not publicly detailed; enterprise pricing opacity	Licensing complexity; learning curve; may require more coding depending on approach	Commercial agreements can be multi-year; may be less oriented to 3D cinematic cockpit experiences

01Competitive Landscape

Narrative analysis

Qt has strong public visibility and is widely referenced in automotive HMI programs; it markets end-to-end tooling and has public-facing press releases about OEM/supplier adoption.
Crank Storyboard is a well-known embedded GUI tool with messaging about evaluation versus commercial development and the need for runtime engine licenses.
Rightware Kanzi is a major automotive HMI competitor with public documentation that highlights subscription/perpetual licensing structures and maintenance fees; pricing is typically contract-based.
Unity is increasingly used for automotive HMI in some OEM programs, but its suitability depends heavily on safety/embedded constraints, long-term support, and integration into in-vehicle OS architectures.

Adoption trends

Public sources show broad automotive HMI activity across multiple vendors. Incari’s public presence emphasizes partnerships and showcases but provides limited quantitative public adoption data.

	Incari Studio	Qt (Qt Design Studio / Qt Automotive)	Crank Storyboard
Starting Price	Trial available; Enterprise quote-based (public list price not shown)	Some Qt subscriptions have public monthly prices for certain products; automotive suite often sales-led	Free evaluation; commercial licensing required; terms suggest structured packages and runtime licensing
Best For	Teams seeking an integrated, 3D-focused, visual-authoring HMI workflow (notably automotive prototyping + integration)	Organizations needing a broad embedded + automotive UI framework with a large ecosystem	Embedded GUI teams prioritizing deterministic embedded UI workflows and a mature embedded-oriented toolchain
Key Strength	Integrated approach combining 3D, visual logic, and connectivity in one environment	Large ecosystem; widely used in embedded/automotive; strong cross-platform story	Embedded GUI specialization; clear separation of designer tooling vs runtime licensing
Key Weakness	Limited public independent reviews; security/compliance not publicly detailed; enterprise pricing opacity	Licensing complexity; learning curve; may require more coding depending on approach	Commercial agreements can be multi-year; may be less oriented to 3D cinematic cockpit experiences

Incari

01Competitive Landscape

Narrative analysis

Adoption trends

02Market Map

01Competitive Landscape

Narrative analysis

Adoption trends

02Market Map