Incremental

Name: Incremental
Brand: Incremental
Rating: 4.5 (2 reviews)

Neutral retail media measurement for all.

Est 2019|Valuation $80.5M|Raised $18.8M|11 Ref Customers

LinkedIn 5K|Website|Web traffic 1K|FTEs 44|HQ Baltimore, Maryland, US

MarketsEcommerce Marketing Measurement

01Competitive Landscape

Narrative analysis: differentiation

Vendor and partner materials indicate differentiation in the following areas: - Focus on commerce-specific measurement inputs such as pricing, ratings/reviews, and marketplace rank - Positioning as an independent measurement provider that does not buy or sell media - Emphasis on integrations that allow measurement outputs to inform activation platforms and workflows Sources: - Official vendor documentation and product pages - Vendor FAQ and support documentation - Vendor press release about partner integration - Agency partner announcement / industry partner news

Where alternatives may offer advantages

- Measured: broader cross-channel measurement capabilities and a more visible third-party review footprint. - AppsFlyer: stronger alignment for mobile-first measurement and attribution-centered incrementality experiments. - INCRMNTAL, Stella, Haus: alternative methodological approaches and different product/service delivery models that may suit particular operational preferences. Sources: - Third-party review and comparison sites - Category software listing and marketplace pages - Vendor product pages and marketing materials - Vendor product pages

Market adoption trends (context)

Industry commentary indicates that incrementality is recognized as important, but that many brands still have operational challenges executing incrementality programs consistently.

Source:

Industry blog and market commentary on retail media measurement and incrementality

	Incremental	Measured	AppsFlyer Incrementality
Starting Price	Not public / quote-based	Not public / enterprise-style	Not public / quote-based
Best For	Commerce and retail media teams seeking independent incrementality measurement and commerce-context signals	Enterprise brands seeking a combination of testing, modeling, and cross-channel triangulation	Mobile/app-focused teams requiring incrementality experiments integrated with attribution workflows
Key Strength	Emphasis on commerce-specific signals (pricing, ratings, rank) and integrations with activation platforms	Broad measurement stack and visible third-party certifications and review presence	Deep integration with mobile attribution and app measurement ecosystems
Key Weakness	Limited publicly accessible third-party product reviews and limited public security/compliance documentation	May be heavier-weight for smaller organizations and sales-led procurement	Mobile-first orientation may be less tailored to RMN/commerce media specifics