Infinity

Name: Infinity
Brand: Infinity
Rating: 4.6 (177 reviews)

Unlock hidden insights before, during and after every call 📞 The leading call intelligence platform.

Est 2010|Valuation $53M|Raised $23.5M|78 Ref Customers

LinkedIn 11K|Web traffic 13K|FTEs 136|HQ Reigate, England, GB

MarketsMarketing Attribution Call Tracking Software

01Competitive Landscape

Narrative comparison

- **Infinity vs CallRail** - CallRail positions itself with lower startup cost and emphasizes ease of setup. CallRail marketing suggests some features included in its plans that may be add-ons elsewhere; these claims require feature-by-feature validation. - Infinity positions itself toward mid-market and enterprise scenarios that require visitor-level tracking and conversation analytics; actual differentiation depends on integration depth and reporting reliability for a given customer's stack. - **Infinity vs CTM** - CTM publishes plan pricing and emphasizes marketing attribution plus automation and lead management tooling. - Infinity’s per-call pricing is straightforward but may be less predictable than plans that bundle minutes or numbers; some buyers may prefer per-call economics depending on volume patterns. - **Infinity vs Invoca (enterprise-oriented)** - Invoca's pricing is typically quote-based and emphasizes higher included annual volumes, indicating an enterprise focus. - Invoca documents enterprise features (for example, SAML SSO) more explicitly on public pricing pages, which may simplify certain vendor security reviews.

Adoption trends / market signals

Recent corporate financing and ongoing product updates indicate continued investment in the product and roadmap.
Review volume on G2 suggests a meaningful usage footprint among buyers.
Independent market-share metrics were not identified in authoritative analyst reports within the sources reviewed.

	Infinity (infinity.co)	CallRail	CallTrackingMetrics (CTM)
Starting Price	Entry tier in the low-hundreds/month + per-call usage (monthly rolling)	Lower entry price (tens/month) + usage; multiple lower-priced plans available	Base pricing in the tens-to-low-hundreds/month + usage (annual discounts available)
Recommended for	Organizations needing visitor-level call attribution, conversation analytics, and outcome/revenue linkage	SMB to mid-market customers seeking lower startup cost and integrated call/form tracking	Teams needing flexible attribution, conversation intelligence, and automation workflows
Key Strength	Call attribution and integrations with marketing/analytics tools; hands-on account support reported by many users	Lower entry cost; ease-of-setup narrative and free trial options	Flexible plans, automation features, and clear tiering for enterprise needs
Key Weakness	Perceived as more costly by some buyers; integration/reporting friction reported by some users	May be less tailored for complex enterprise attribution compared with specialist vendors	Usage-based pricing can increase costs with volume; implementation complexity can rise with advanced features

01Competitive Landscape

Narrative comparison

Infinity vs CallRail
- CallRail positions itself with lower startup cost and emphasizes ease of setup. CallRail marketing suggests some features included in its plans that may be add-ons elsewhere; these claims require feature-by-feature validation.
- Infinity positions itself toward mid-market and enterprise scenarios that require visitor-level tracking and conversation analytics; actual differentiation depends on integration depth and reporting reliability for a given customer's stack.
Infinity vs CTM
- CTM publishes plan pricing and emphasizes marketing attribution plus automation and lead management tooling.
- Infinity’s per-call pricing is straightforward but may be less predictable than plans that bundle minutes or numbers; some buyers may prefer per-call economics depending on volume patterns.
Infinity vs Invoca (enterprise-oriented)
- Invoca's pricing is typically quote-based and emphasizes higher included annual volumes, indicating an enterprise focus.
- Invoca documents enterprise features (for example, SAML SSO) more explicitly on public pricing pages, which may simplify certain vendor security reviews.

Adoption trends / market signals

Recent corporate financing and ongoing product updates indicate continued investment in the product and roadmap.
Review volume on G2 suggests a meaningful usage footprint among buyers.
Independent market-share metrics were not identified in authoritative analyst reports within the sources reviewed.

	Infinity (infinity.co)	CallRail	CallTrackingMetrics (CTM)
Starting Price	Entry tier in the low-hundreds/month + per-call usage (monthly rolling)	Lower entry price (tens/month) + usage; multiple lower-priced plans available	Base pricing in the tens-to-low-hundreds/month + usage (annual discounts available)
Recommended for	Organizations needing visitor-level call attribution, conversation analytics, and outcome/revenue linkage	SMB to mid-market customers seeking lower startup cost and integrated call/form tracking	Teams needing flexible attribution, conversation intelligence, and automation workflows
Key Strength	Call attribution and integrations with marketing/analytics tools; hands-on account support reported by many users	Lower entry cost; ease-of-setup narrative and free trial options	Flexible plans, automation features, and clear tiering for enterprise needs
Key Weakness	Perceived as more costly by some buyers; integration/reporting friction reported by some users	May be less tailored for complex enterprise attribution compared with specialist vendors	Usage-based pricing can increase costs with volume; implementation complexity can rise with advanced features