Influential is an enterprise influencer and creator marketing platform with an integrated managed-service offering that plans campaigns, sources and vets creators, executes multi-channel campaigns, and measures outcomes such as sales lift and foot traffic using data and machine learning plus platform integrations.
Published Oct 16, 2026
| Starting Price | Not publicly listed (quote-based) | Not publicly listed; quote-based; often marketed to mid-market and enterprise | Pricing by request (sales-led) |
| Recommended use | Enterprise brands that require managed services, identity-driven targeting, and outcome measurement | Brands that need operational creator workflows (seeding, codes, affiliate) and e-commerce integrations | Enterprises that prioritize influencer relationship management, benchmarking, and program governance |
| Key Strength | Integration posture with major platforms and access to identity-data assets via parent company ecosystem | Operational tooling for scaling creator programs and commerce workflows | Program measurement orientation and enterprise governance features |
| Key Weakness | Limited public pricing transparency and limited public product reviews; some feature utility questions have been raised | Market feedback notes pricing and contract structures can be a barrier for smaller teams | May be more complex than needed for smaller teams |