Informed

Name: Informed
Brand: Informed, Inc

Fund more loans faster and reduce risk & fraud by automating the originations process, utilizing ai & machine learning.

Est 2016|Valuation $80M|Raised $96.5M|12 Ref Customers

LinkedIn 8K|Website|Web traffic 4K|FTEs 58|HQ San Francisco, California, US

MarketsFraud Detection

01Competitive Landscape

Narrative analysis

Informed vs The Work Number (TWN): - TWN is the established supplier for VOE/VOI and has been the subject of industry commentary regarding costs and market dynamics, particularly in mortgage verification contexts. - Informed positions itself to offer broader loan-package validation and fraud detection using document intelligence and historical lending-document data. Informed vs Plaid Income: - Plaid emphasizes payroll connectivity and document parsing with a developer-centric integration approach and a broader fintech footprint. - Informed emphasizes lender policy automation, adjacency to LOS workflows, and use of consortium data for cross-institution signals. Informed vs Ocrolus: - Ocrolus is known for document processing (bank statements, etc.) and has a public review footprint on platforms like G2. - Informed presents its product as a workflow-oriented verification and fraud platform spanning application through funding, rather than solely OCR/document processing. Adoption signals: - Recent financing and vendor-reported scale indicate growth in auto lending and stated intent to expand into mortgage, tenant screening, and government benefits areas. These are vendor-reported indicators and should be validated with customer references and quantitative metrics.

	Informed (Informed.IQ)	Equifax The Work Number	Plaid Income
Starting Price	Not public; marketplace listing shows no public subscription price but enterprise terms are likely quote-based	Per-pull costs vary by channel and use case	Some Income features have public pricing; many features require contacting sales
Best For	Lenders seeking automated document verification combined with fraud signals (notably auto lending)	Traditional VOE/VOI workflows; broad employer coverage	Payroll and document income verification via API; fintech and consumer platforms
Key Strength	Vendor claims a consortium / knowledge-graph approach and loan-document specialization	Employer-reported data network and entrenched adoption in some markets	Developer-focused APIs and multiple income verification modalities
Key Weakness	Limited public peer reviews and limited public security attestations	Reported cost and market concentration concerns in industry commentary	Coverage gaps for some payroll platforms; some features require contacting sales

01Competitive Landscape

Narrative analysis

Informed vs The Work Number (TWN):

TWN is the established supplier for VOE/VOI and has been the subject of industry commentary regarding costs and market dynamics, particularly in mortgage verification contexts.
Informed positions itself to offer broader loan-package validation and fraud detection using document intelligence and historical lending-document data.

Informed vs Plaid Income:

Plaid emphasizes payroll connectivity and document parsing with a developer-centric integration approach and a broader fintech footprint.
Informed emphasizes lender policy automation, adjacency to LOS workflows, and use of consortium data for cross-institution signals.

Informed vs Ocrolus:

Ocrolus is known for document processing (bank statements, etc.) and has a public review footprint on platforms like G2.
Informed presents its product as a workflow-oriented verification and fraud platform spanning application through funding, rather than solely OCR/document processing.

Adoption signals:

Recent financing and vendor-reported scale indicate growth in auto lending and stated intent to expand into mortgage, tenant screening, and government benefits areas. These are vendor-reported indicators and should be validated with customer references and quantitative metrics.

	Informed (Informed.IQ)	Equifax The Work Number	Plaid Income
Starting Price	Not public; marketplace listing shows no public subscription price but enterprise terms are likely quote-based	Per-pull costs vary by channel and use case	Some Income features have public pricing; many features require contacting sales
Best For	Lenders seeking automated document verification combined with fraud signals (notably auto lending)	Traditional VOE/VOI workflows; broad employer coverage	Payroll and document income verification via API; fintech and consumer platforms
Key Strength	Vendor claims a consortium / knowledge-graph approach and loan-document specialization	Employer-reported data network and entrenched adoption in some markets	Developer-focused APIs and multiple income verification modalities
Key Weakness	Limited public peer reviews and limited public security attestations	Reported cost and market concentration concerns in industry commentary	Coverage gaps for some payroll platforms; some features require contacting sales