Mediafly InsightSquared

Name: Mediafly InsightSquared
Brand: InsightSquared (acquired by Mediafly)
Rating: 4.4 (1444 reviews)

The Revenue Intelligence Platform for your entire customer journey. Data. Insights. Actions. Forecasting. Analytics.

Est 2010|Valuation $77M|Raised $60.8M|16 Ref Customers

LinkedIn 13K|Website|FTEs 190|HQ Boston, Massachusetts, US

MarketsSales Forecasting

01Competitive Landscape

Narrative competitive analysis

- Versus Salesforce Revenue Intelligence: - Salesforce provides published per-user pricing that is straightforward to compare but may be costly; it offers native analytics and AI embedded in Salesforce workflows. - Mediafly/InsightSquared has historically positioned itself as offering faster time-to-value via prebuilt dashboards, though effective deployment still requires disciplined Salesforce data hygiene. - Versus Clari: - Clari is often selected for forecast governance and revenue cadence workflows, while InsightSquared has a heritage in operational reporting and BI for revenue teams. - Versus Gong: - Gong specializes in conversation intelligence. Organizations prioritizing conversation analytics may favor Gong; teams focused primarily on forecasting and activity-driven dashboards may evaluate consolidation trade-offs.

Adoption trend note

Because the legacy Sales Analytics product was retired and Mediafly consolidated branding and packaging, prospective purchasers should assess InsightSquared capabilities as components of a broader Mediafly platform strategy rather than as an independent point solution.

	Mediafly InsightSquared (InsightSquared / Intelligence360)	Salesforce Revenue Intelligence	Clari
Starting Price	Quote-based (no public list); third-party benchmarks report median annual pricing based on small samples	Published per-user pricing is available from the vendor	Quote-based (vendor provides pricing on request)
Typical use case / Fit	Salesforce-centric RevOps teams needing prebuilt dashboards, forecasting, and activity signals, commonly mid-market	Organizations seeking native analytics and AI embedded within Sales Cloud and willing to invest in Salesforce licensing	Teams prioritizing forecast rigor, deal inspection, and pipeline governance workflows at scale
Key Strength	Prebuilt RevOps reports and Salesforce integration; generally positive support feedback; breadth across reporting, forecasting, and activity capture	Tight integration with Salesforce and bundled analytics capabilities	Focus on forecast governance and revenue cadence workflows
Key Weakness	Constraints on customization in some deployments; reported performance and product transition complexity after acquisition	High per-user cost and still requires data maturity and analytics expertise	Can be costly and implementation-heavy; may be heavyweight for smaller teams

01Competitive Landscape

Narrative competitive analysis

Versus Salesforce Revenue Intelligence:
- Salesforce provides published per-user pricing that is straightforward to compare but may be costly; it offers native analytics and AI embedded in Salesforce workflows.
- Mediafly/InsightSquared has historically positioned itself as offering faster time-to-value via prebuilt dashboards, though effective deployment still requires disciplined Salesforce data hygiene.
Versus Clari:
- Clari is often selected for forecast governance and revenue cadence workflows, while InsightSquared has a heritage in operational reporting and BI for revenue teams.
Versus Gong:
- Gong specializes in conversation intelligence. Organizations prioritizing conversation analytics may favor Gong; teams focused primarily on forecasting and activity-driven dashboards may evaluate consolidation trade-offs.

Adoption trend note

	Mediafly InsightSquared (InsightSquared / Intelligence360)	Salesforce Revenue Intelligence	Clari
Starting Price	Quote-based (no public list); third-party benchmarks report median annual pricing based on small samples	Published per-user pricing is available from the vendor	Quote-based (vendor provides pricing on request)
Typical use case / Fit	Salesforce-centric RevOps teams needing prebuilt dashboards, forecasting, and activity signals, commonly mid-market	Organizations seeking native analytics and AI embedded within Sales Cloud and willing to invest in Salesforce licensing	Teams prioritizing forecast rigor, deal inspection, and pipeline governance workflows at scale
Key Strength	Prebuilt RevOps reports and Salesforce integration; generally positive support feedback; breadth across reporting, forecasting, and activity capture	Tight integration with Salesforce and bundled analytics capabilities	Focus on forecast governance and revenue cadence workflows
Key Weakness	Constraints on customization in some deployments; reported performance and product transition complexity after acquisition	High per-user cost and still requires data maturity and analytics expertise	Can be costly and implementation-heavy; may be heavyweight for smaller teams