Iru

Name: Iru
Brand: Iru
Rating: 4.8 (1248 reviews)

Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices

Est 2018|Valuation $850M|Raised $288.8M|84 Ref Customers

LinkedIn 32K|Web traffic 131K|FTEs 343|HQ Miami, Florida, US

MarketsEndpoint Management (UEM)

Platform CoversVulnerability Management Identity Provider (IdP) & SSO Endpoint Security (EPP/EDR)IT Asset Management (ITAM)

01Competitive Landscape

| Aspect | Iru | Microsoft Intune | Addigy | |--------|-----|------------------|--------| | Starting Price | Public list pricing not clearly published; sales-led quoting; documented MSP tenant minimums | Published per-user pricing options and bundles via Microsoft licensing | Published per-device pricing for Apple device management; published starting price and evaluation options | | Best For | Organizations with significant Apple device fleets seeking to consolidate endpoint, identity, and compliance signals | Microsoft-centric organizations standardizing on Entra ID and Microsoft 365 security tooling | Apple-focused device management with published pricing and MSP features | | Key Strength | Admin usability and Apple integration; integrated compliance evidence workflows | Deep integration with Microsoft identity and licensing models | Transparent entry pricing and evaluation options | | Key Weakness | Sales-led pricing and procurement minimums; Windows management perceived as less mature | Complexity and less Apple-native experience in some workflows | Apple-only focus may require additional tools for heterogeneous fleets | - Narrative analysis - Observed strengths - The vendor consistently receives review comments indicating strong Apple-device management workflows and administrative usability. - The platform positions itself as an integrated suite combining endpoint posture, identity signals, and compliance evidence mapping; the practical buyer value depends on adoption of multiple modules. - Where competitors may be better - Organizations already invested in Microsoft licensing and identity services may find Intune more economically and operationally aligned. - Buyers seeking transparent entry pricing and a clearly published starting point may prefer competitors that publish per-device or per-user starting prices and offer trial options. - Pricing comparison realism - Iru: sales-led pricing with documented minimums can add procurement friction; consolidation savings depend on how much of the platform is adopted. - Intune: per-user licensing can be cost-efficient when organizational licensing covers Microsoft security suites. - Addigy: explicit per-device Apple pricing and trial options provide evaluation clarity for Apple-centric buyers.

01Competitive Landscape

Aspect	Iru	Microsoft Intune	Addigy
Starting Price	Public list pricing not clearly published; sales-led quoting; documented MSP tenant minimums	Published per-user pricing options and bundles via Microsoft licensing	Published per-device pricing for Apple device management; published starting price and evaluation options
Best For	Organizations with significant Apple device fleets seeking to consolidate endpoint, identity, and compliance signals	Microsoft-centric organizations standardizing on Entra ID and Microsoft 365 security tooling	Apple-focused device management with published pricing and MSP features
Key Strength	Admin usability and Apple integration; integrated compliance evidence workflows	Deep integration with Microsoft identity and licensing models	Transparent entry pricing and evaluation options
Key Weakness	Sales-led pricing and procurement minimums; Windows management perceived as less mature	Complexity and less Apple-native experience in some workflows	Apple-only focus may require additional tools for heterogeneous fleets

Narrative analysis
- Observed strengths
  - The vendor consistently receives review comments indicating strong Apple-device management workflows and administrative usability.
  - The platform positions itself as an integrated suite combining endpoint posture, identity signals, and compliance evidence mapping; the practical buyer value depends on adoption of multiple modules.
- Where competitors may be better
  - Organizations already invested in Microsoft licensing and identity services may find Intune more economically and operationally aligned.
  - Buyers seeking transparent entry pricing and a clearly published starting point may prefer competitors that publish per-device or per-user starting prices and offer trial options.
- Pricing comparison realism
  - Iru: sales-led pricing with documented minimums can add procurement friction; consolidation savings depend on how much of the platform is adopted.
  - Intune: per-user licensing can be cost-efficient when organizational licensing covers Microsoft security suites.
  - Addigy: explicit per-device Apple pricing and trial options provide evaluation clarity for Apple-centric buyers.

Aspect

Iru

Microsoft Intune

Addigy

Starting Price

Public list pricing not clearly published; sales-led quoting; documented MSP tenant minimums

Published per-user pricing options and bundles via Microsoft licensing

Published per-device pricing for Apple device management; published starting price and evaluation options

Best For

Organizations with significant Apple device fleets seeking to consolidate endpoint, identity, and compliance signals

Microsoft-centric organizations standardizing on Entra ID and Microsoft 365 security tooling

Apple-focused device management with published pricing and MSP features

Key Strength

Admin usability and Apple integration; integrated compliance evidence workflows

Deep integration with Microsoft identity and licensing models

Transparent entry pricing and evaluation options

Key Weakness

Sales-led pricing and procurement minimums; Windows management perceived as less mature

Complexity and less Apple-native experience in some workflows

Apple-only focus may require additional tools for heterogeneous fleets