Homebase

Name: Homebase
Brand: Homebase

Leader

The everything app for hourly teams with scheduling, time clocks, payroll, and HR. Unstoppable teams start here.

Est 2013|Valuation $660M|Raised $169.9M|35 Ref Customers

LinkedIn 19K|Web traffic 4.1M|FTEs 497|HQ San Francisco, California, US

MarketsHuman Resource Information Systems (HRIS)Time, Attendance, & Leave Management

01Competitive Landscape

Narrative analysis

Where Homebase tends to be selected - Per-location pricing can be advantageous for restaurants/retail with many employees at one site. - A free plan can reduce initial barriers to trial for microbusinesses. Where competitors often have advantages - Deputy: provides more advanced enterprise-oriented controls (e.g., SSO) and deeper labor optimization features at higher tiers. - When I Work: lower per-user entry point and clear packaging; for small headcount teams, per-user pricing may be more economical than per-location paid tiers. - 7shifts (restaurant-specific): offers deeper restaurant-focused workflows and ecosystem integrations; pricing can vary by module. Customer testimonials comparing products - Reviewer anecdotes often describe switching from per-user tools to a per-location model for packaging or trial fit rather than quantified feature superiority. Market share/adoption trends - Vendor materials and press coverage cite substantial reported customer scale and worker coverage; these should be treated as vendor-reported metrics rather than independently audited counts.

	Homebase	Deputy	When I Work
Pricing basis	Per location for plans; payroll add-on per employee	Per user	Per user
Starting price (public)	Basic: free entry-level plan for a single small location	Entry-level per-user tier	Entry-level per-user tier
Upper-tier starting price (public)	All-in-One: highest-tier per-location plan	Pro-level per-user tier	Premium per-user tier
Suitable for	SMB hourly teams seeking scheduling/time functionality with per-location pricing	Ops-focused businesses needing advanced compliance/forecasting and SSO at higher tier	Cost-sensitive teams that want straightforward scheduling & comms, per-user
Key strength	Suitability for SMBs; availability of a free plan; per-location pricing can be cost-effective for high headcount per site	Advanced scheduling/optimization, compliance features; SSO at Pro tier	Low per-user entry point; simple scheduling + messaging
Key weakness	Some users report mobile/kiosk issues; payroll complaints; limited integrations/benefits administration	Per-user pricing can be expensive at scale; per-user billing may not suit some models	Per-user cost scales with headcount; time tracking may be an add-on depending on configuration

01Competitive Landscape

Narrative analysis

Where Homebase tends to be selected

Per-location pricing can be advantageous for restaurants/retail with many employees at one site.
A free plan can reduce initial barriers to trial for microbusinesses.

Where competitors often have advantages

Deputy: provides more advanced enterprise-oriented controls (e.g., SSO) and deeper labor optimization features at higher tiers.
When I Work: lower per-user entry point and clear packaging; for small headcount teams, per-user pricing may be more economical than per-location paid tiers.
7shifts (restaurant-specific): offers deeper restaurant-focused workflows and ecosystem integrations; pricing can vary by module.

Customer testimonials comparing products

Reviewer anecdotes often describe switching from per-user tools to a per-location model for packaging or trial fit rather than quantified feature superiority.

Market share/adoption trends

Vendor materials and press coverage cite substantial reported customer scale and worker coverage; these should be treated as vendor-reported metrics rather than independently audited counts.

	Homebase	Deputy	When I Work
Pricing basis	Per location for plans; payroll add-on per employee	Per user	Per user
Starting price (public)	Basic: free entry-level plan for a single small location	Entry-level per-user tier	Entry-level per-user tier
Upper-tier starting price (public)	All-in-One: highest-tier per-location plan	Pro-level per-user tier	Premium per-user tier
Suitable for	SMB hourly teams seeking scheduling/time functionality with per-location pricing	Ops-focused businesses needing advanced compliance/forecasting and SSO at higher tier	Cost-sensitive teams that want straightforward scheduling & comms, per-user
Key strength	Suitability for SMBs; availability of a free plan; per-location pricing can be cost-effective for high headcount per site	Advanced scheduling/optimization, compliance features; SSO at Pro tier	Low per-user entry point; simple scheduling + messaging
Key weakness	Some users report mobile/kiosk issues; payroll complaints; limited integrations/benefits administration	Per-user pricing can be expensive at scale; per-user billing may not suit some models	Per-user cost scales with headcount; time tracking may be an add-on depending on configuration