Keap

Name: Keap
Brand: Keap
Rating: 3.4 (2331 reviews)

Keap is an all-in-one CRM and sales & marketing automation platform designed to grow your business. Let's grow!

Est 2001|Valuation $76.9M|Raised $166.9M|120 Ref Customers

LinkedIn 36K|Web traffic 87K|FTEs 377|HQ Chandler, Arizona, US

MarketsEmail Marketing

01Competitive Landscape

Narrative analysis (where alternatives excel)

- HubSpot vs Keap: HubSpot offers broader ecosystem breadth, integrations, and scalability. Keap targets bundled value for small businesses that prefer fewer integrated components. - ActiveCampaign vs Keap: ActiveCampaign is often preferred on price for email and automation-centric needs, particularly when CRM requirements are light. - GoHighLevel vs Keap: GoHighLevel can be more attractive for agencies because of flat pricing and multi-account management; Keap emphasizes its integrated support and implementation services.

Customer testimonials comparing to competitors

Some reviewers comment that competitors such as ActiveCampaign, HubSpot, or GoHighLevel were better fits for them based on price or specific feature sets; these are individual user opinions and not controlled comparisons.

Market adoption notes

The parent company has described the combined business as having a substantial SaaS subscriber base.
Keap marketing materials reference a long history of customer use; buyers should request precise definitions for vendor-reported metrics.

	Keap	HubSpot	GoHighLevel (HighLevel)
Starting Price	Starting in the low hundreds per month (varies by contacts/users)	Free CRM tier available; paid hubs scale in price and may require onboarding for enterprise features	Commonly marketed with entry-level pricing under $100/month and agency tiers at several hundred per month (agency-oriented)
Typical Fit	SMBs seeking integrated CRM, automation, and invoicing	SMB to midmarket teams needing scalable CRM and broad integrations	Agencies managing multiple client accounts and requiring white-label options
Key Strength	Automation features targeted at SMBs combined with CRM functionality; offers paid implementation services	Large ecosystem, integrations, extensibility, free entry tier	Flat pricing and multi-account/white-label orientation for agencies
Key Weakness	Reported billing/cancellation disputes; learning curve; legacy UI elements; limited public enterprise security documentation	Costs can escalate for advanced marketing automation across hubs	Not a traditional CRM in some sales organizations; feature parity varies by module

01Competitive Landscape

Narrative analysis (where alternatives excel)

HubSpot vs Keap: HubSpot offers broader ecosystem breadth, integrations, and scalability. Keap targets bundled value for small businesses that prefer fewer integrated components.
ActiveCampaign vs Keap: ActiveCampaign is often preferred on price for email and automation-centric needs, particularly when CRM requirements are light.
GoHighLevel vs Keap: GoHighLevel can be more attractive for agencies because of flat pricing and multi-account management; Keap emphasizes its integrated support and implementation services.

Customer testimonials comparing to competitors

Some reviewers comment that competitors such as ActiveCampaign, HubSpot, or GoHighLevel were better fits for them based on price or specific feature sets; these are individual user opinions and not controlled comparisons.

Market adoption notes

The parent company has described the combined business as having a substantial SaaS subscriber base.
Keap marketing materials reference a long history of customer use; buyers should request precise definitions for vendor-reported metrics.

	Keap	HubSpot	GoHighLevel (HighLevel)
Starting Price	Starting in the low hundreds per month (varies by contacts/users)	Free CRM tier available; paid hubs scale in price and may require onboarding for enterprise features	Commonly marketed with entry-level pricing under $100/month and agency tiers at several hundred per month (agency-oriented)
Typical Fit	SMBs seeking integrated CRM, automation, and invoicing	SMB to midmarket teams needing scalable CRM and broad integrations	Agencies managing multiple client accounts and requiring white-label options
Key Strength	Automation features targeted at SMBs combined with CRM functionality; offers paid implementation services	Large ecosystem, integrations, extensibility, free entry tier	Flat pricing and multi-account/white-label orientation for agencies
Key Weakness	Reported billing/cancellation disputes; learning curve; legacy UI elements; limited public enterprise security documentation	Costs can escalate for advanced marketing automation across hubs	Not a traditional CRM in some sales organizations; feature parity varies by module