Keyhole

Name: Keyhole
Brand: Keyhole
Rating: 4.3 (72 reviews)

Unlock success with powerful social media data that works for you.

Est 2009|Raised $500K|15 Ref Customers

LinkedIn 3K|Website|FTEs 19|HQ Toronto, Ontario, CA

MarketsSocial Listening & Consumer Intelligence

01Competitive Landscape

Narrative analysis: differentiators and tradeoffs

- Keyhole versus Sprout Social: Sprout is often selected for operational social media management (publishing, inbox, and reporting) with published per-seat pricing. Keyhole is commonly selected for hashtag and campaign tracking and reporting; vendor and reviewer materials indicate publishing may be less consistently reliable. - Keyhole versus Hootsuite: Hootsuite is primarily a scheduling/publishing platform; buyers should compare pricing and feature tradeoffs for publishing versus listening depth. - Keyhole versus Mentionlytics: Some comparative reviews indicate differences in support quality and certain sentiment capabilities; Keyhole is noted for hashtag analytics in multiple reviewer comments. - Keyhole versus Meltwater/Talkwalker: Those vendors target enterprise media intelligence and offer broader monitoring coverage and services. Buyers often choose them when they require deep global coverage, governance, and enterprise services, recognizing higher costs and more complex procurement processes.

Market adoption trends

Consolidation is a visible trend: Muck Rack’s acquisition of Keyhole exemplifies a direction toward integrating PR intelligence with social listening capabilities.

	Keyhole	Sprout Social	Brand24
Starting Price (public)	Pricing not consistently published in observed snapshots; historical references cite a past entry price in older content; plan pages show limits but not always current published amounts	Public pricing indicates published per-seat tiers; consult vendor site for current published amounts	Public pricing pages exist and entry prices are listed on vendor site; confirm current pages for exact published amounts
Primary use case / Positioning	Campaign and hashtag tracking, social listening, and reporting; PR teams via Muck Rack integration	Integrated publishing, inbox, and analytics workflows for social operations	Brand monitoring and listening with transparent pricing emphasis
Noted capabilities	Hashtag analytics and reporting outputs; tracker configurations for campaigns	Publishing workflows, social operations, and team collaboration features	Listening/monitoring focus with plan-based pricing visibility
Typical limitations observed	Reports of publishing/scheduling reliability and support responsiveness; pricing at scale	Pricing can increase with per-user or per-seat models; listening depth may require higher tiers or add-ons	May not be an all-in-one publishing suite depending on buyer needs

01Competitive Landscape

Narrative analysis: differentiators and tradeoffs

Keyhole versus Sprout Social: Sprout is often selected for operational social media management (publishing, inbox, and reporting) with published per-seat pricing. Keyhole is commonly selected for hashtag and campaign tracking and reporting; vendor and reviewer materials indicate publishing may be less consistently reliable.
Keyhole versus Hootsuite: Hootsuite is primarily a scheduling/publishing platform; buyers should compare pricing and feature tradeoffs for publishing versus listening depth.
Keyhole versus Mentionlytics: Some comparative reviews indicate differences in support quality and certain sentiment capabilities; Keyhole is noted for hashtag analytics in multiple reviewer comments.
Keyhole versus Meltwater/Talkwalker: Those vendors target enterprise media intelligence and offer broader monitoring coverage and services. Buyers often choose them when they require deep global coverage, governance, and enterprise services, recognizing higher costs and more complex procurement processes.

Market adoption trends

Consolidation is a visible trend: Muck Rack’s acquisition of Keyhole exemplifies a direction toward integrating PR intelligence with social listening capabilities.

	Keyhole	Sprout Social	Brand24
Starting Price (public)	Pricing not consistently published in observed snapshots; historical references cite a past entry price in older content; plan pages show limits but not always current published amounts	Public pricing indicates published per-seat tiers; consult vendor site for current published amounts	Public pricing pages exist and entry prices are listed on vendor site; confirm current pages for exact published amounts
Primary use case / Positioning	Campaign and hashtag tracking, social listening, and reporting; PR teams via Muck Rack integration	Integrated publishing, inbox, and analytics workflows for social operations	Brand monitoring and listening with transparent pricing emphasis
Noted capabilities	Hashtag analytics and reporting outputs; tracker configurations for campaigns	Publishing workflows, social operations, and team collaboration features	Listening/monitoring focus with plan-based pricing visibility
Typical limitations observed	Reports of publishing/scheduling reliability and support responsiveness; pricing at scale	Pricing can increase with per-user or per-seat models; listening depth may require higher tiers or add-ons	May not be an all-in-one publishing suite depending on buyer needs