Klaviyo Email marketing templates

Name: Klaviyo Email marketing templates
Brand: Klaviyo
Rating: 4.2 (2189 reviews)

Leader

Klaviyo is the CRM built for B2C brands. Know, engage, and grow your audience like never before.

Est 2012|Valuation $5.2B|Raised $1.1B

LinkedIn 177K|Website|Web traffic 12.3M|FTEs 3,020|HQ Boston, Massachusetts, US

MarketsEmail Marketing

Klaviyo Email marketing templates screenshot

Where Klaviyo templates are effective - An established template library (a large number of templates) and a drag-and-drop editor. - Templates are most effective when used as part of a broader lifecycle system: flows, segmentation, and ecommerce event data. Where competitors may be preferable - Mailchimp: often simpler for non-ecommerce use cases; a broad, general-purpose template experience and broad integrations. - Brevo (Sendinblue): can be a cost-sensitive option because some pricing models are tied to email volume and offer multichannel tools. - Omnisend: positioned for ecommerce with combined email and SMS features and pricing that some teams find more predictable at certain list sizes. Customer sentiment on competition (community evidence) - Community discussions note switching away from Klaviyo due to cost-related concerns, with alternatives commonly cited including Omnisend and Shopify Email.

01Competitive Landscape

Narrative analysis

Where Klaviyo templates are effective

An established template library (a large number of templates) and a drag-and-drop editor.
Templates are most effective when used as part of a broader lifecycle system: flows, segmentation, and ecommerce event data.

Where competitors may be preferable

Mailchimp: often simpler for non-ecommerce use cases; a broad, general-purpose template experience and broad integrations.
Brevo (Sendinblue): can be a cost-sensitive option because some pricing models are tied to email volume and offer multichannel tools.
Omnisend: positioned for ecommerce with combined email and SMS features and pricing that some teams find more predictable at certain list sizes.

Customer sentiment on competition (community evidence)

Community discussions note switching away from Klaviyo due to cost-related concerns, with alternatives commonly cited including Omnisend and Shopify Email.

	Klaviyo Templates	Mailchimp Templates	Omnisend Templates
Starting Price	Free tier with limited sending and profile allowances that includes basic templates	Free plan available; paid tiers unlock additional capabilities	Free plan available; paid plans scale by contacts
Suitable for	Ecommerce and lifecycle teams that use segmentation and automation	General SMB marketing and broad-purpose email marketing	Ecommerce teams that use email and SMS with predictable pricing tiers
Key Strength	Templates integrated with segmentation, automation, and ecommerce event data	Large template library and broad market familiarity	Multichannel automation for ecommerce and pricing that can be attractive at certain list sizes
Key Weakness	Cross-account portability and template organization limitations; cost can increase with active profiles	Automation depth for ecommerce scenarios may be more limited than Klaviyo in advanced use cases	Some reviewers report a learning curve in the editor; feature depth versus Klaviyo varies by use case