Klaviyo Flows

Name: Klaviyo Flows
Brand: Klaviyo
Rating: 4.2 (2377 reviews)

Leader

Klaviyo is the CRM built for B2C brands. Know, engage, and grow your audience like never before.

Est 2012|Valuation $5.2B|Raised $1.1B

LinkedIn 177K|Website|Web traffic 12.3M|FTEs 3,020|HQ Boston, Massachusetts, US

MarketsEmail Marketing Customer Engagement Platforms (CEP)

01Competitive Landscape

Narrative analysis

#### Klaviyo vs Omnisend - Competitor marketing positions Omnisend as lower-cost at several contact tiers and emphasizes value. - Community commentary indicates Omnisend is a pragmatic alternative when Klaviyo pricing or complexity becomes prohibitive; other community members indicate Klaviyo can achieve stronger results once configured correctly. Takeaway: Omnisend often presents a simpler price/value proposition, while Klaviyo is typically selected for more advanced ecommerce lifecycle programs. #### Klaviyo vs ActiveCampaign - ActiveCampaign positions itself as a broad marketing automation platform with features that extend beyond ecommerce, and with pricing and capabilities that vary by plan. - ActiveCampaign can be a fit for organizations that want automations outside of ecommerce (B2B workflows, CRM adjacency), whereas Klaviyo’s differentiation is its ecommerce event-driven lifecycle features. #### Klaviyo vs Braze - Braze is positioned for enterprise customers with broader omnichannel requirements and different pricing structures, often requiring more extensive implementation. - For many Klaviyo buyers, Braze may not be cost-effective unless the organization operates at high scale with advanced omnichannel and engineering resources.

Market share and adoption trends

The vendor reports usage by a large number of companies and has recently become a public company.
Independent reporting notes the public-company trajectory and related operational changes.

	Klaviyo Flows	Omnisend Automations	ActiveCampaign Automations
Starting Price (public)	Free tier available; pricing scales by active profiles and plan configuration (see vendor pricing page)	Free + paid tiers; often marketed as lower-cost at certain contact tiers	Pricing published but requires configuration; marketing automation included; pricing page is configurable and depends on plan selection
Recommended for	Ecommerce/DTC brands needing event-driven lifecycle automation and segmentation	Ecommerce brands seeking simpler multichannel automation and often lower price	Broader SMB automation including CRM-adjacent workflows beyond ecommerce
Key Strength	Ecommerce event model, visual flow builder, templates, and personalization capabilities	Competitive price/value positioning; multichannel included across tiers (competitor-stated)	Flexible automation engine and CRM-like features (depending on plan)
Key Weakness	Cost can increase with profile-based billing; US-only data residency; tracking gaps can reduce flow effectiveness	Some feature parity claims are marketing-focused; may offer less depth for complex data strategies	Implementation and operations can require more setup; ecommerce-specific depth may be less than Klaviyo for Shopify-native lifecycle use cases

01Competitive Landscape

Narrative analysis

Klaviyo vs Omnisend

Competitor marketing positions Omnisend as lower-cost at several contact tiers and emphasizes value.
Community commentary indicates Omnisend is a pragmatic alternative when Klaviyo pricing or complexity becomes prohibitive; other community members indicate Klaviyo can achieve stronger results once configured correctly.

Takeaway: Omnisend often presents a simpler price/value proposition, while Klaviyo is typically selected for more advanced ecommerce lifecycle programs.

Klaviyo vs ActiveCampaign

ActiveCampaign positions itself as a broad marketing automation platform with features that extend beyond ecommerce, and with pricing and capabilities that vary by plan.
ActiveCampaign can be a fit for organizations that want automations outside of ecommerce (B2B workflows, CRM adjacency), whereas Klaviyo’s differentiation is its ecommerce event-driven lifecycle features.

Klaviyo vs Braze

Braze is positioned for enterprise customers with broader omnichannel requirements and different pricing structures, often requiring more extensive implementation.
For many Klaviyo buyers, Braze may not be cost-effective unless the organization operates at high scale with advanced omnichannel and engineering resources.

Market share and adoption trends

The vendor reports usage by a large number of companies and has recently become a public company.
Independent reporting notes the public-company trajectory and related operational changes.

	Klaviyo Flows	Omnisend Automations	ActiveCampaign Automations
Starting Price (public)	Free tier available; pricing scales by active profiles and plan configuration (see vendor pricing page)	Free + paid tiers; often marketed as lower-cost at certain contact tiers	Pricing published but requires configuration; marketing automation included; pricing page is configurable and depends on plan selection
Recommended for	Ecommerce/DTC brands needing event-driven lifecycle automation and segmentation	Ecommerce brands seeking simpler multichannel automation and often lower price	Broader SMB automation including CRM-adjacent workflows beyond ecommerce
Key Strength	Ecommerce event model, visual flow builder, templates, and personalization capabilities	Competitive price/value positioning; multichannel included across tiers (competitor-stated)	Flexible automation engine and CRM-like features (depending on plan)
Key Weakness	Cost can increase with profile-based billing; US-only data residency; tracking gaps can reduce flow effectiveness	Some feature parity claims are marketing-focused; may offer less depth for complex data strategies	Implementation and operations can require more setup; ecommerce-specific depth may be less than Klaviyo for Shopify-native lifecycle use cases