Klaviyo Templates

Name: Klaviyo Templates
Brand: Klaviyo
Rating: 4.2 (2375 reviews)

Leader

Klaviyo is the CRM built for B2C brands. Know, engage, and grow your audience like never before.

Est 2012|Valuation $5.2B|Raised $1.1B

LinkedIn 177K|Website|Web traffic 12.3M|FTEs 3,020|HQ Boston, Massachusetts, US

MarketsEmail Marketing

Klaviyo vs Mailchimp - Mailchimp is often selected for simpler newsletter needs and broad familiarity among generalist marketing teams. - Mailchimp’s free plan adjustments have been noted by reviewers and can influence platform selection; when flows and ecommerce data integration are primary requirements, Klaviyo is commonly preferred. Klaviyo vs Omnisend - Omnisend markets an ecommerce-focused approach with an extensive template library and pricing that some buyers consider simpler. - Some ecommerce practitioners view Omnisend as an alternative when combined email/SMS costs and simplicity are prioritized. Klaviyo vs ActiveCampaign - ActiveCampaign offers automation features and a template library; community commentary about pricing increases is similar to themes observed for other providers.

01Competitive Landscape

Narrative competitive analysis (templates-focused)

Klaviyo vs Mailchimp

Mailchimp is often selected for simpler newsletter needs and broad familiarity among generalist marketing teams.
Mailchimp’s free plan adjustments have been noted by reviewers and can influence platform selection; when flows and ecommerce data integration are primary requirements, Klaviyo is commonly preferred.

Klaviyo vs Omnisend

Omnisend markets an ecommerce-focused approach with an extensive template library and pricing that some buyers consider simpler.
Some ecommerce practitioners view Omnisend as an alternative when combined email/SMS costs and simplicity are prioritized.

Klaviyo vs ActiveCampaign

ActiveCampaign offers automation features and a template library; community commentary about pricing increases is similar to themes observed for other providers.

	Klaviyo Templates	Mailchimp Templates	Omnisend Templates
Starting Price	Free plan available; scales based on contacts/sends (verify with vendor)	Free plan available; paid tiers (Essentials/Standard/Premium)	Free plan available; paid tiers (Standard/Pro)
Typical use case	Ecommerce lifecycle marketing; flows and personalization	General SMB newsletters and basic automations	Ecommerce brands seeking simpler pricing and templates with SMS
Key strength	Flow library and ecommerce-centric patterns; personalization capabilities	Broad template availability; large ecosystem; familiar UI	Large library of pre-built email templates; ecommerce multichannel focus
Key limitation	Cross-account template reuse friction; pricing sensitivity; some editor UX complaints	Free plan constraints and changes over time; advanced automation may require higher tiers	Contact-based pricing can still scale; branding remains until upgrade; editor learning curve noted by reviewers