Klearly

Name: Klearly
Brand: Klearly
Rating: 4.4 (39 reviews)

AI Native

Simplify payment acceptance for SMBs throughout Europe.

Est 2022

LinkedIn 6K|Web traffic 3K|FTEs 52|HQ Amsterdam, North Holland, NL

01Competitive Landscape

Narrative analysis

- Klearly and SumUp: SumUp publishes straightforward SMB pricing that can reduce buyer uncertainty; Klearly differentiates through hospitality-focused workflows and POS integration, but buyers should validate operational reliability during peak service. - Klearly and Adyen: Adyen tends to be selected by larger enterprises and platforms for its broader acquiring footprint and compliance posture. Klearly targets hospitality workflows and phone-based acceptance; buyers requiring enterprise controls and global contracting may prefer established global acquirers. - Payment ecosystem note: some investor activity and press references involve third-party payment ecosystem entities; buyers should not assume product-level integration or preferential economics based solely on investor participation.

Adoption trends / market signals

Reported merchant counts in public disclosures indicate early traction.
Reported funding activity indicates investor interest in phone-based acceptance for hospitality scenarios.

	Klearly (vendor site)	SumUp	Adyen
Starting Price	Public page references a published per-transaction starting point — conditions not fully visible	Published percentage-based pay-as-you-go pricing for in-person payments; optional plans can reduce fees	Typically interchange++ pricing; per-transaction fees and components vary by region and volume
Best For	Hospitality SMBs seeking phone-based acceptance and POS integration options	Micro/SMB merchants wanting fast setup with transparent published pricing	Larger merchants and platforms needing enterprise-grade acquiring and global payment coverage
Key Strength	Hospitality-focused acceptance and SoftPOS/Tap-to-Pay capabilities, with POS integration options	Simple onboarding and widely recognized SMB pricing	Enterprise scalability, global acquiring infrastructure, and extensive compliance tooling
Key Weakness	Limited independent review coverage and public documentation on enterprise controls; some public reports of reliability and pricing clarity concerns	Device/app variability can affect Tap-to-Pay experience; primarily SMB-focused	Pricing complexity and typically better suited to larger operations requiring custom commercial terms

01Competitive Landscape

Narrative analysis

Klearly and SumUp: SumUp publishes straightforward SMB pricing that can reduce buyer uncertainty; Klearly differentiates through hospitality-focused workflows and POS integration, but buyers should validate operational reliability during peak service.
Klearly and Adyen: Adyen tends to be selected by larger enterprises and platforms for its broader acquiring footprint and compliance posture. Klearly targets hospitality workflows and phone-based acceptance; buyers requiring enterprise controls and global contracting may prefer established global acquirers.
Payment ecosystem note: some investor activity and press references involve third-party payment ecosystem entities; buyers should not assume product-level integration or preferential economics based solely on investor participation.

Adoption trends / market signals

Reported merchant counts in public disclosures indicate early traction.
Reported funding activity indicates investor interest in phone-based acceptance for hospitality scenarios.

	Klearly (vendor site)	SumUp	Adyen
Starting Price	Public page references a published per-transaction starting point — conditions not fully visible	Published percentage-based pay-as-you-go pricing for in-person payments; optional plans can reduce fees	Typically interchange++ pricing; per-transaction fees and components vary by region and volume
Best For	Hospitality SMBs seeking phone-based acceptance and POS integration options	Micro/SMB merchants wanting fast setup with transparent published pricing	Larger merchants and platforms needing enterprise-grade acquiring and global payment coverage
Key Strength	Hospitality-focused acceptance and SoftPOS/Tap-to-Pay capabilities, with POS integration options	Simple onboarding and widely recognized SMB pricing	Enterprise scalability, global acquiring infrastructure, and extensive compliance tooling
Key Weakness	Limited independent review coverage and public documentation on enterprise controls; some public reports of reliability and pricing clarity concerns	Device/app variability can affect Tap-to-Pay experience; primarily SMB-focused	Pricing complexity and typically better suited to larger operations requiring custom commercial terms

Klearly

01Competitive Landscape

Narrative analysis

Adoption trends / market signals

02Market Map

01Competitive Landscape

Narrative analysis

Adoption trends / market signals

02Market Map