Knock

Name: Knock
Brand: Knock
Rating: 4.9 (76 reviews)

AI Native

Knock is a multifamily-focused CRM and front-office leasing platform that manages lead-to-lease workflows including lead capture, centralized follow-up, self-scheduled tours, communications (email/text/calls), and marketing attribution/reporting.

Est 2021|Valuation $45M|Raised $17.9M|32 Ref Customers

LinkedIn 10K|Website|Web traffic 70K|FTEs 48|HQ Seattle, Washington, US

MarketsCRM Lead Tracking & Intelligence

01Competitive Landscape

Narrative competitive analysis

- Knock is typically considered when teams need a specialized front-office CRM for multifamily leasing with a focus on lead handling, centralized leasing, and marketing attribution. Entrata, Yardi, and AppFolio can be preferred when customers prioritize a single-vendor suite that combines PMS, accounting, and leasing in one product stack. - Knock's differentiators include a focus on centralized leasing workflows and attribution/reporting features targeted at multifamily operations. - Competitors may offer advantages in suite breadth (PMS + accounting + operations) or in communications infrastructure controls (e.g., more granular domain/sender configuration), depending on the vendor and implementation. - The acquisition by RealPage means Knock is typically evaluated as part of the RealPage ecosystem; this may be advantageous for customers seeking bundling and roadmap alignment, or a concern for customers wary of vendor consolidation or changes in support models.

Market share and adoption trends

Independent, current market-share data for multifamily leasing CRMs is limited in public sources.
Press coverage in 2021 reported a large number of units on the platform at that time; this figure is vendor/press-reported and should be validated for current adoption levels.

	Knock CRM	Entrata	AppFolio Property Manager (Leasing CRM in higher tiers)
Starting Price	Not publicly listed (quote-based)	Not clearly public; pricing materials exist but vary	Quote-based; third-party estimates vary by unit and tier
Best For	Multi-property multifamily operators focused on centralized leasing workflows and attribution	Operators seeking an integrated suite across leasing and operations	Operators seeking a PMS-first platform with integrated leasing features in higher tiers
Key Strength	Specialized front-office leasing workflows, scheduling, and attribution/reporting	Broad suite breadth across leasing and operations; deep vendor ecosystem	Broad PMS adoption, packaged tiers, and a unified operations workflow
Key Weakness	Reported integration reliability issues and limited public pricing transparency	Potential for vendor lock-in and suite complexity	Pricing minimums and potential dependency on higher tiers for advanced CRM features

01Competitive Landscape

Narrative competitive analysis

Knock is typically considered when teams need a specialized front-office CRM for multifamily leasing with a focus on lead handling, centralized leasing, and marketing attribution. Entrata, Yardi, and AppFolio can be preferred when customers prioritize a single-vendor suite that combines PMS, accounting, and leasing in one product stack.
Knock's differentiators include a focus on centralized leasing workflows and attribution/reporting features targeted at multifamily operations.
Competitors may offer advantages in suite breadth (PMS + accounting + operations) or in communications infrastructure controls (e.g., more granular domain/sender configuration), depending on the vendor and implementation.
The acquisition by RealPage means Knock is typically evaluated as part of the RealPage ecosystem; this may be advantageous for customers seeking bundling and roadmap alignment, or a concern for customers wary of vendor consolidation or changes in support models.

Market share and adoption trends

Independent, current market-share data for multifamily leasing CRMs is limited in public sources.
Press coverage in 2021 reported a large number of units on the platform at that time; this figure is vendor/press-reported and should be validated for current adoption levels.

	Knock CRM	Entrata	AppFolio Property Manager (Leasing CRM in higher tiers)
Starting Price	Not publicly listed (quote-based)	Not clearly public; pricing materials exist but vary	Quote-based; third-party estimates vary by unit and tier
Best For	Multi-property multifamily operators focused on centralized leasing workflows and attribution	Operators seeking an integrated suite across leasing and operations	Operators seeking a PMS-first platform with integrated leasing features in higher tiers
Key Strength	Specialized front-office leasing workflows, scheduling, and attribution/reporting	Broad suite breadth across leasing and operations; deep vendor ecosystem	Broad PMS adoption, packaged tiers, and a unified operations workflow
Key Weakness	Reported integration reliability issues and limited public pricing transparency	Potential for vendor lock-in and suite complexity	Pricing minimums and potential dependency on higher tiers for advanced CRM features