KnowBe4

Name: KnowBe4
Brand: KnowBe4
Rating: 4.6 (6825 reviews)

Leader

The Trusted Choice for Human Risk Management | Rise Above Risk

Est 2010|Valuation $5.6B|Raised $2.2B|219 Ref Customers

LinkedIn 329K|Web traffic 2.6M|FTEs 2,356|HQ Clearwater, Florida, US

MarketsSecurity Service Edge (SSE)

Platform CoversLearning Management System (LMS)Security Awareness & Training Email Security Secure Email Gateway

01Competitive Landscape

| Aspect | KnowBe4 | Proofpoint Security Awareness Training | Hoxhunt | |--------|---------|----------------------------------------|---------| | Starting Price | Published pricing information exists for some add-ons; core SAT pricing often requires a vendor quote; independent user-reported ranges exist and should be validated | Often quote-based; some legacy published pricing documents reference price points for certain bundles; enterprise pricing typically requires a vendor quote | Pricing typically quote-based; public messaging emphasizes behavior-change approaches rather than published pricing in this review | | Recommended For | Organizations seeking a large SAT content library, mature phishing simulation tooling, and a platform approach to human risk management | Organizations standardized on the Proofpoint security stack wanting consolidated email security and training | Organizations focused on personalized, behavior-driven training loops and programmatic behavior change | | Key Strength | Content library breadth, campaign automation, and broad platform modules | Integration with enterprise email security and threat-intelligence capabilities | Emphasis on personalization and behavior-driven training loops | | Key Weakness | Reported concerns about reporting orientation and pricing at scale; risk of focusing on compliance metrics without behavior-change programs | Training depth and engagement may vary by package; integration benefits accrue mainly to organizations already on the Proofpoint stack | Less independent review coverage in this research pass; competitor-authored materials may be biased | - Direct competitors and differentiators - Proofpoint: strength is consolidation with threat-intelligence and email protection; training is part of a broader security suite. - Cofense: focused on phishing reporting and triage; positioned in some materials toward government and public-sector use cases. - Mimecast: commonly selected when Mimecast is the primary email security solution and buyers want bundled awareness. - Hoxhunt: positions on personalization and behavior-change; independent evaluation recommended due to potential bias in competitor-authored comparisons. - Huntress: cited in managed service provider communities as simpler and lower-overhead in some scenarios. - Feature comparison: relative strengths and risks - Areas where this vendor shows strengths - Large content library and automated campaign workflows. - Established phishing simulation feature set. - Areas of potential lag or risk - Reporting that some users characterize as audit-oriented rather than operationally prescriptive. - Cost predictability at scale, based on community reporting. - Pricing comparison - KnowBe4 provides some public pricing tables for add-ons and volume bands, but enterprise pricing typically requires vendor quotes. Other vendors similarly often require quotes for enterprise packages; legacy published pricing documents exist for some competitor products but may be outdated. - Customer testimonials comparing vendors - Community anecdotes include migrations driven by pricing or content-preference factors and mixed-stack integration preferences; evaluators should treat forum anecdotes as input points and validate via vendor references. - Market share and adoption trends - A substantial review presence on independent platforms suggests notable market penetration, though review volume should not be conflated with market share. Vendor claims about customer counts are vendor-published and not independently validated here.

01Competitive Landscape

Aspect	KnowBe4	Proofpoint Security Awareness Training	Hoxhunt
Starting Price	Published pricing information exists for some add-ons; core SAT pricing often requires a vendor quote; independent user-reported ranges exist and should be validated	Often quote-based; some legacy published pricing documents reference price points for certain bundles; enterprise pricing typically requires a vendor quote	Pricing typically quote-based; public messaging emphasizes behavior-change approaches rather than published pricing in this review
Recommended For	Organizations seeking a large SAT content library, mature phishing simulation tooling, and a platform approach to human risk management	Organizations standardized on the Proofpoint security stack wanting consolidated email security and training	Organizations focused on personalized, behavior-driven training loops and programmatic behavior change
Key Strength	Content library breadth, campaign automation, and broad platform modules	Integration with enterprise email security and threat-intelligence capabilities	Emphasis on personalization and behavior-driven training loops
Key Weakness	Reported concerns about reporting orientation and pricing at scale; risk of focusing on compliance metrics without behavior-change programs	Training depth and engagement may vary by package; integration benefits accrue mainly to organizations already on the Proofpoint stack	Less independent review coverage in this research pass; competitor-authored materials may be biased

Direct competitors and differentiators
- Proofpoint: strength is consolidation with threat-intelligence and email protection; training is part of a broader security suite.
- Cofense: focused on phishing reporting and triage; positioned in some materials toward government and public-sector use cases.
- Mimecast: commonly selected when Mimecast is the primary email security solution and buyers want bundled awareness.
- Hoxhunt: positions on personalization and behavior-change; independent evaluation recommended due to potential bias in competitor-authored comparisons.
- Huntress: cited in managed service provider communities as simpler and lower-overhead in some scenarios.
Feature comparison: relative strengths and risks
- Areas where this vendor shows strengths
  - Large content library and automated campaign workflows.
  - Established phishing simulation feature set.
- Areas of potential lag or risk
  - Reporting that some users characterize as audit-oriented rather than operationally prescriptive.
  - Cost predictability at scale, based on community reporting.
Pricing comparison
- KnowBe4 provides some public pricing tables for add-ons and volume bands, but enterprise pricing typically requires vendor quotes. Other vendors similarly often require quotes for enterprise packages; legacy published pricing documents exist for some competitor products but may be outdated.
Customer testimonials comparing vendors
- Community anecdotes include migrations driven by pricing or content-preference factors and mixed-stack integration preferences; evaluators should treat forum anecdotes as input points and validate via vendor references.
Market share and adoption trends
- A substantial review presence on independent platforms suggests notable market penetration, though review volume should not be conflated with market share. Vendor claims about customer counts are vendor-published and not independently validated here.

Aspect

KnowBe4

Proofpoint Security Awareness Training

Hoxhunt

Starting Price

Published pricing information exists for some add-ons; core SAT pricing often requires a vendor quote; independent user-reported ranges exist and should be validated

Often quote-based; some legacy published pricing documents reference price points for certain bundles; enterprise pricing typically requires a vendor quote

Pricing typically quote-based; public messaging emphasizes behavior-change approaches rather than published pricing in this review

Recommended For

Organizations seeking a large SAT content library, mature phishing simulation tooling, and a platform approach to human risk management

Organizations standardized on the Proofpoint security stack wanting consolidated email security and training

Organizations focused on personalized, behavior-driven training loops and programmatic behavior change

Key Strength

Content library breadth, campaign automation, and broad platform modules

Integration with enterprise email security and threat-intelligence capabilities

Emphasis on personalization and behavior-driven training loops

Key Weakness

Reported concerns about reporting orientation and pricing at scale; risk of focusing on compliance metrics without behavior-change programs

Training depth and engagement may vary by package; integration benefits accrue mainly to organizations already on the Proofpoint stack

Less independent review coverage in this research pass; competitor-authored materials may be biased