Ledgy

Name: Ledgy
Brand: Ledgy
Rating: 4.7 (94 reviews)

Empowering every team globally with equity.

Est 2017|Valuation $106.2M|Raised $33.4M|50 Ref Customers

LinkedIn 28K|Web traffic 68K|FTEs 75|HQ London, England, GB

MarketsCap Table Management Capital & Equity Management

01Competitive Landscape

Narrative competitive analysis

Ledgy is often selected when companies prioritize a modern interface, responsive onboarding, and handling of EU/UK-specific instruments. Carta is commonly chosen when investor portfolios are already concentrated there or when teams prioritize a US-first compliance and valuation ecosystem with strong network effects.
Pulley competes on transparent annual pricing and startup-focused packaging; Ledgy may be preferable for European compliance and instrument variety, while Pulley may be preferable for startups seeking predictable spend.

- Ledgy is often selected when companies prioritize a modern interface, responsive onboarding, and handling of EU/UK-specific instruments. Carta is commonly chosen when investor portfolios are already concentrated there or when teams prioritize a US-first compliance and valuation ecosystem with strong network effects. - Pulley competes on transparent annual pricing and startup-focused packaging; Ledgy may be preferable for European compliance and instrument variety, while Pulley may be preferable for startups seeking predictable spend.

Market adoption trends (caution)

Third-party estimates about competitor market share should be treated as indicative rather than definitive; primary audited market-share figures were not available in the reviewed materials.

	Ledgy	Carta	Pulley
Starting Price	Not fully transparent for core platform; financial reporting offered as an annual module at a multi-thousand annual price point	Has a free early-stage tier; paid tiers typically require a quote	Packaged annual plans targeting startups with transparent, fixed yearly pricing for basic stakeholder bands
Best For	EU/UK-heavy equity instruments, stakeholder dashboards, guided onboarding; scaleups seeking a modern user interface	US-centric ecosystem, many investors already use it; broad feature set & valuations ecosystem	Transparent pricing and packaged cap table feature set; startups wanting predictable annual plans
Key Strength	Reviews cite onboarding/support and EU/UK instrument support	Network effects (investor familiarity), large market adoption	Transparent pricing, strong value for early-stage cap table needs
Key Weakness	Reviews cite advanced modeling/reporting gaps; support channel/timezone concerns	Pricing opacity and reported price increases are a common market complaint	May be less EU/UK-specific depending on instrument/compliance needs