Primary target: B2B GTM teams (Sales, Demand Gen, RevOps, BD) that:
- Sell higher-ACV products where a small number of incremental meetings can materially affect pipeline.
- Run outbound and content/social motions that create detectable signals.
- Use CRM and sales engagement tools and require routing of signals into existing workflows.
Positioning: Watchtower is presented as distinct from:
- Account-level intent tools (e.g., Bombora, 6sense) that focus on account signals rather than individual contacts.
- Website de-anonymization / inbound identification tools (e.g., Common Room, Warmly, RB2B/Vector) that identify site visitors rather than public or call-based conversational intent.