Linkby

Name: Linkby
Brand: Linkby
Rating: 2.6 (11 reviews)

Connecting advertisers to the world's most premium publishers via performance-based editorial coverage.

Est 2019|Valuation $40.5M|Raised $28.6M

LinkedIn 14K|Website|Web traffic 261K|FTEs 99|HQ New York, New York, US

01Competitive Landscape

Narrative analysis

Linkby describes itself as distinct from Outbrain/Taboola by positioning its offering as performance-driven editorial coverage rather than recommendation-widget native ads; however, buyer experience in terms of traffic quality should be evaluated similarly to other CPC sources.
Wire services focus on distribution and syndication; they may be preferable when the objective is formal announcement distribution, compliance, or guaranteed syndication, whereas Linkby may be more relevant for commerce-oriented editorial placements and performance testing.

- Linkby describes itself as distinct from Outbrain/Taboola by positioning its offering as performance-driven editorial coverage rather than recommendation-widget native ads; however, buyer experience in terms of traffic quality should be evaluated similarly to other CPC sources. - Wire services focus on distribution and syndication; they may be preferable when the objective is formal announcement distribution, compliance, or guaranteed syndication, whereas Linkby may be more relevant for commerce-oriented editorial placements and performance testing.

When customers choose competitors instead (common reasons)

Need for tighter brand safety and fraud controls or more mature ad tooling.
Need for predictable PR deliverables and formal distribution workflows.
Need for guaranteed placement terms, which are often achieved through direct publisher relationships or agency-managed buys.

	Linkby	Outbrain	PRWeb (PR Newswire-style)
Starting Price	Published per-click pricing available from the vendor; vendor materials include recommended CPC guidance	CPC model; native networks have platform fees in addition to media spend	Per-release packages with vendor-published pricing that varies by package
Suitable For	Ecommerce brands seeking editorial-style content delivered on a CPC basis	Brands seeking native/content-discovery distribution at scale	Organizations needing press release syndication and newsroom distribution
Key Strength	Potential access to editorial placements without upfront placement fees	Large native distribution ecosystem and mature advertiser tooling	Predictable deliverable (a distributed release); easier to budget per announcement
Key Weakness	Review themes indicate traffic quality and measurement trust gaps	Native networks can generate low-intent traffic for some verticals (industry-wide concern)	Syndication often lacks editorial placement guarantees and can be expensive per release

Linkby

01Competitive Landscape

Narrative analysis

When customers choose competitors instead (common reasons)

02Market Map

01Competitive Landscape

Narrative analysis

When customers choose competitors instead (common reasons)

02Market Map