Living Map

Name: Living Map
Brand: Living Map

Technology solutions for complex spaces. Digital mapping, wayfinding and positioning for people, assets and places 📍

Est 2012|Valuation $5.5M|Raised $11.1M|10 Ref Customers

LinkedIn 3K|Web traffic 3K|FTEs 29|HQ Bath, England, GB

01Competitive Landscape

Below is a comparison focused on enterprise indoor/outdoor wayfinding (not consumer navigation).

Narrative analysis

- Living Map vs Mappedin: Mappedin provides clearer public pricing and a self-serve path that can accelerate initial evaluation. Living Map is more services- and enterprise-led, which can suit complex deployments but may increase procurement time. - Living Map vs GIS-first stacks (Esri Indoors): GIS-centric platforms may be preferred where an organization has existing Esri standards and requires deep spatial governance. Living Map’s positioning emphasizes visitor-facing wayfinding UX and managed POI workflows. - Living Map vs indoor positioning specialists (e.g., Pointr): If indoor positioning accuracy is the primary requirement, positioning-specialist vendors may provide more detailed accuracy guarantees and integration options. Living Map references positioning and asset-locating features; buyers should verify supported technologies and infrastructure requirements.

	Living Map	Mappedin	MazeMap
Starting Price	Not publicly listed (sales-led)	Free tier; paid plans publicly listed on vendor pricing pages	Not reliably public (often quote-based)
Typical Fit	Complex venues needing managed maps, web/kiosk wayfinding, analytics, and asset visualization	Organizations seeking a clearer self-serve starting point with published pricing and SDK/API tooling	Campuses and large venues seeking established wayfinding deployments (education and similar sectors)
Key Strength	Web-based access via links/QR, map management workflows, and public-sector client examples in vendor materials	Transparent pricing, developer tooling, and a self-serve on-ramp	Established recognition in campus navigation deployments (region-dependent)
Key Weakness	Limited third-party review depth in public platforms, limited publicly documented security posture, and opaque pricing	Advanced enterprise features may require custom work or add-ons	Pricing and implementation details often require direct vendor engagement

01Competitive Landscape

Below is a comparison focused on enterprise indoor/outdoor wayfinding (not consumer navigation).

Narrative analysis

Living Map vs Mappedin: Mappedin provides clearer public pricing and a self-serve path that can accelerate initial evaluation. Living Map is more services- and enterprise-led, which can suit complex deployments but may increase procurement time.
Living Map vs GIS-first stacks (Esri Indoors): GIS-centric platforms may be preferred where an organization has existing Esri standards and requires deep spatial governance. Living Map’s positioning emphasizes visitor-facing wayfinding UX and managed POI workflows.
Living Map vs indoor positioning specialists (e.g., Pointr): If indoor positioning accuracy is the primary requirement, positioning-specialist vendors may provide more detailed accuracy guarantees and integration options. Living Map references positioning and asset-locating features; buyers should verify supported technologies and infrastructure requirements.

	Living Map	Mappedin	MazeMap
Starting Price	Not publicly listed (sales-led)	Free tier; paid plans publicly listed on vendor pricing pages	Not reliably public (often quote-based)
Typical Fit	Complex venues needing managed maps, web/kiosk wayfinding, analytics, and asset visualization	Organizations seeking a clearer self-serve starting point with published pricing and SDK/API tooling	Campuses and large venues seeking established wayfinding deployments (education and similar sectors)
Key Strength	Web-based access via links/QR, map management workflows, and public-sector client examples in vendor materials	Transparent pricing, developer tooling, and a self-serve on-ramp	Established recognition in campus navigation deployments (region-dependent)
Key Weakness	Limited third-party review depth in public platforms, limited publicly documented security posture, and opaque pricing	Advanced enterprise features may require custom work or add-ons	Pricing and implementation details often require direct vendor engagement

Living Map

01Competitive Landscape

Narrative analysis

02Market Map

01Competitive Landscape

Narrative analysis

02Market Map