LocationMind

Name: LocationMind
Brand: LocationMind

Spatial information analysis and GNSS authentication venture

Est 2019|Valuation $55.2M|Raised $46.9M

LinkedIn 1K|Web traffic 3K|FTEs 67|HQ Chiyoda-Ku, Tokyo Metropolis, JP

01Competitive Landscape

Narrative competitive analysis

- **Agoop vs LocationMind**: Agoop emphasizes productized marketing and reporting tools. LocationMind focuses on geospatial analytics and bespoke analyses including network-based aggregations. - **unerry vs LocationMind**: unerry emphasizes a platform combining GPS and beacon data for marketing and activation. LocationMind emphasizes carrier-based, aggregated GPS data and analysis workflows aimed at planning and public sector use cases. - **GEOTRA vs LocationMind**: GEOTRA provides high-granularity activity datasets; comparative granularity and methodology details between vendors should be validated directly with sample data.

When customers choose competitors instead (and why)

Common decision patterns (inferred):

Choose unerry when an organization needs activation, advertising, and store visit measurement tied to a marketing stack.
Choose Agoop when a more productized marketing-tool oriented package is preferred.
Choose GIS platforms (Esri/Carto) when an organization already has data sources and primarily needs an analysis platform rather than a data provider.

	LocationMind (xPop / Mobmap)	Agoop	unerry (Beacon Bank)
Starting Price	xPop: Not public (contact sales). Mobmap: free basic features; paid add-ins/server.	Not clearly public for core tools (often inquiry-based).	Not clearly public; available via marketplace channels (pricing not shown in public materials).
Primary use cases	Japan-focused people-flow analytics with academic origins; public sector, transport, and consulting use cases; bespoke analyses.	People-flow marketing and planning use cases; productized tools and reporting.	Retail/OMO and smart city use cases leveraging beacon and GPS; marketing activation and measurement.
Key Strengths	Provides network-aware mobility aggregations (e.g., station/rail, road-link units), dashboard and CSV outputs; documents ISO/IEC 27001; evidence of public-sector adoption.	Productized tooling and a history of feature updates; established presence in Japan.	Indoor/outdoor behavior capture via beacon and GPS networks; activation and measurement integrations for marketing use cases.
Key Weaknesses	Limited public pricing and limited third-party reviews; buyers may need a pilot for validation.	Limited public pricing; may require engagement to scope enterprise deployments.	Beacon/network dependence may not suit all use cases; marketing-centric features may be less aligned to pure planning analytics.

01Competitive Landscape

Narrative competitive analysis

Agoop vs LocationMind: Agoop emphasizes productized marketing and reporting tools. LocationMind focuses on geospatial analytics and bespoke analyses including network-based aggregations.
unerry vs LocationMind: unerry emphasizes a platform combining GPS and beacon data for marketing and activation. LocationMind emphasizes carrier-based, aggregated GPS data and analysis workflows aimed at planning and public sector use cases.
GEOTRA vs LocationMind: GEOTRA provides high-granularity activity datasets; comparative granularity and methodology details between vendors should be validated directly with sample data.

When customers choose competitors instead (and why)

Common decision patterns (inferred):

Choose unerry when an organization needs activation, advertising, and store visit measurement tied to a marketing stack.
Choose Agoop when a more productized marketing-tool oriented package is preferred.
Choose GIS platforms (Esri/Carto) when an organization already has data sources and primarily needs an analysis platform rather than a data provider.

	LocationMind (xPop / Mobmap)	Agoop	unerry (Beacon Bank)
Starting Price	xPop: Not public (contact sales). Mobmap: free basic features; paid add-ins/server.	Not clearly public for core tools (often inquiry-based).	Not clearly public; available via marketplace channels (pricing not shown in public materials).
Primary use cases	Japan-focused people-flow analytics with academic origins; public sector, transport, and consulting use cases; bespoke analyses.	People-flow marketing and planning use cases; productized tools and reporting.	Retail/OMO and smart city use cases leveraging beacon and GPS; marketing activation and measurement.
Key Strengths	Provides network-aware mobility aggregations (e.g., station/rail, road-link units), dashboard and CSV outputs; documents ISO/IEC 27001; evidence of public-sector adoption.	Productized tooling and a history of feature updates; established presence in Japan.	Indoor/outdoor behavior capture via beacon and GPS networks; activation and measurement integrations for marketing use cases.
Key Weaknesses	Limited public pricing and limited third-party reviews; buyers may need a pilot for validation.	Limited public pricing; may require engagement to scope enterprise deployments.	Beacon/network dependence may not suit all use cases; marketing-centric features may be less aligned to pure planning analytics.

LocationMind

01Competitive Landscape

Narrative competitive analysis

When customers choose competitors instead (and why)

02Market Map

01Competitive Landscape

Narrative competitive analysis

When customers choose competitors instead (and why)

02Market Map