Lofty

Name: Lofty
Brand: Wyndham-Lyons Realty Services
Rating: 3.7 (644 reviews)

Lofty is an integrated software suite for real estate professionals that combines a CRM, IDX websites, marketing automation, built-in calling/texting, and developer APIs for lead capture-to-conversion workflows.

Est 2016|Raised $5.9M|50 Ref Customers

LinkedIn 7K|Website|FTEs 142|HQ Phoenix, Arizona, US

MarketsInbound Lead Scoring & Routing Lead Tracking & Intelligence

01Competitive Landscape

Narrative competitor analysis

Lofty vs Follow Up Boss: - Review comparisons indicate Follow Up Boss is often rated higher for ease of use, setup, and ongoing support. Lofty’s integrated suite may require more administrative overhead. Lofty vs kvCORE / BoldTrail: - The vendor publishes comparative marketing positioning itself on usability and cost relative to some alternatives. Community commentary is mixed; some users report switching between these platforms due to support and product issues. - kvCORE/BoldTrail can be favored by brokerages standardized on that ecosystem; Lofty may be selected where teams prefer its UX or bundled features. Lofty vs Real Geeks: - Real Geeks publishes pricing updates and can offer lower entry costs at some tiers. Both vendors provide CRM + IDX + lead generation capabilities; Lofty documents additional enterprise-oriented features such as SSO and an API platform. Market adoption trends (directional, not definitive): - Review volume on G2 indicates a measurable level of adoption. - Brokerage partnership programs and the industry trend of broker-provided CRMs can materially affect competitive outcomes.

	Lofty	Follow Up Boss	LionDesk
Starting Price	Quote-based; third-party sources describe starting points in the hundreds/month with higher tiers for enterprise and partner programs; partner discounts can lower per-agent costs	Transparent per-user pricing with lower entry-level per-seat tiers and straightforward public pricing	Low-cost entry options with lower monthly base CRM pricing for annual or monthly billing
Best For	Teams/brokerages that want an integrated suite with CRM + IDX + automation + lead routing + optional paid lead generation in one solution	Teams wanting a CRM noted for ease of use and transparent per-user pricing	Budget-sensitive solo agents/teams wanting a basic CRM with texting/email workflows
Key Strength	Broad integrated footprint and real-estate-specific workflows; SSO and API/OAuth options	Ease of use and an established support reputation; transparent pricing	Low price; accessible entry point for lighter-weight CRM needs
Key Weakness	Reported support challenges, setup complexity, and pricing opacity; an integrated suite can be operationally heavy for small teams	May require additional tools for websites/IDX and marketing/lead generation	Less comprehensive as a full platform; may lack more advanced brokerage/team operations and marketing features

01Competitive Landscape

Narrative competitor analysis

Lofty vs Follow Up Boss:

Review comparisons indicate Follow Up Boss is often rated higher for ease of use, setup, and ongoing support. Lofty’s integrated suite may require more administrative overhead.

Lofty vs kvCORE / BoldTrail:

The vendor publishes comparative marketing positioning itself on usability and cost relative to some alternatives. Community commentary is mixed; some users report switching between these platforms due to support and product issues.
kvCORE/BoldTrail can be favored by brokerages standardized on that ecosystem; Lofty may be selected where teams prefer its UX or bundled features.

Lofty vs Real Geeks:

Real Geeks publishes pricing updates and can offer lower entry costs at some tiers. Both vendors provide CRM + IDX + lead generation capabilities; Lofty documents additional enterprise-oriented features such as SSO and an API platform.

Market adoption trends (directional, not definitive):

Review volume on G2 indicates a measurable level of adoption.
Brokerage partnership programs and the industry trend of broker-provided CRMs can materially affect competitive outcomes.

	Lofty	Follow Up Boss	LionDesk
Starting Price	Quote-based; third-party sources describe starting points in the hundreds/month with higher tiers for enterprise and partner programs; partner discounts can lower per-agent costs	Transparent per-user pricing with lower entry-level per-seat tiers and straightforward public pricing	Low-cost entry options with lower monthly base CRM pricing for annual or monthly billing
Best For	Teams/brokerages that want an integrated suite with CRM + IDX + automation + lead routing + optional paid lead generation in one solution	Teams wanting a CRM noted for ease of use and transparent per-user pricing	Budget-sensitive solo agents/teams wanting a basic CRM with texting/email workflows
Key Strength	Broad integrated footprint and real-estate-specific workflows; SSO and API/OAuth options	Ease of use and an established support reputation; transparent pricing	Low price; accessible entry point for lighter-weight CRM needs
Key Weakness	Reported support challenges, setup complexity, and pricing opacity; an integrated suite can be operationally heavy for small teams	May require additional tools for websites/IDX and marketing/lead generation	Less comprehensive as a full platform; may lack more advanced brokerage/team operations and marketing features