MacroMill (Macromill, Inc. and the broader Macromill Group) is a market research and marketing-data services provider. It delivers:
- Custom research services (quantitative/qualitative, brand, product, ad effectiveness, etc.).
- Online panel-based survey execution at scale.
- Digital marketing research that links ad exposure/log data with surveys (e.g., “AccessMill” referenced as digital log research on Macromill’s pricing page).
- Self-serve research tools (notably Questant for surveys; and “Miltalk” / “ミルトーク” for qualitative community-style feedback, referenced on Macromill’s pricing page).
- Advanced/adjacent offers including neuro/biometrics-oriented research (e.g., EEG / eye-tracking initiatives noted in Macromill Group communications).
In practice, Macromill functions as a portfolio of capabilities combining full-service research, proprietary panels, and some platformized/self-serve tooling rather than a single monolithic SaaS product.