Made With Intent

Name: Made With Intent
Brand: Made With Intent

AI Native

Finding new growth for ecommerce teams in real-time visitor intent. Data, segments & experiences ✖️

Est 2022|Valuation $16.7M|Raised $6.3M|15 Ref Customers

LinkedIn 3K|Website|Web traffic 5K|FTEs 32|HQ GB

MarketsPersonalization Engines

01Competitive Landscape

Narrative analysis

Differentiation: - MWI differentiates by centring predictions of visitor intent and offering automation for onsite activation and traffic allocation. - Vendors such as Nosto, Dynamic Yield, and Bloomreach position themselves as broader personalisation and commerce experience platforms combining recommendations, targeting, testing, and merchandising. Feature comparison (where MWI may provide advantages): - Real-time segmentation based on inferred intent and confidence measures. - Prebuilt automation designed for common ecommerce moments (abandonment, browse, product visits) to reduce manual setup. - Messaging that emphasises limiting reliance on third-party tracking and compliance with data protection frameworks. Where alternatives often provide advantages: - Larger vendor ecosystems and implementation partner networks. - More mature reporting, governance frameworks, and enterprise procurement familiarity. - Broader suite coverage, potentially reducing the need for multiple vendors (email/SMS, CDP-like profiles, search & discovery, experimentation). Pricing comparison (evidence-based summary): - MWI: published pricing not provided; procurement likely via custom quotes. - Nosto: vendor provides some pricing information publicly, though enterprise details typically require a quote. - Bloomreach: pricing by request/quote. Buyers should run a structured RFP with traffic bands and feature modules to compare commercial proposals effectively.

	Made With Intent	Nosto	Bloomreach
Starting Price	Published pricing not provided; procurement via custom quote	Some published pricing info; enterprise tiers typically quoted	Pricing available by request/quote
Best Intended Use	Teams prioritising real-time intent-based activation and campaign automation	Ecommerce teams seeking packaged personalisation/recommendations and merchandising	Larger enterprises seeking a broader commerce experience suite (engagement + discovery) with greater implementation resources
Key Strength	Intent-model emphasis and automated campaign allocation features; stated privacy-focused approach	Established ecommerce personalisation vendor with broader market recognition and feature familiarity	Enterprise breadth, suite integration, and stronger positioning for large catalogs and complex orchestration
Key Weakness	Limited independent public reviews; public pricing and some enterprise security details not widely documented	Pricing opacity for some tiers; capability granularity varies by integration	Higher implementation complexity and cost; potential vendor lock-in for some customers

01Competitive Landscape

Narrative analysis

Differentiation:

MWI differentiates by centring predictions of visitor intent and offering automation for onsite activation and traffic allocation.
Vendors such as Nosto, Dynamic Yield, and Bloomreach position themselves as broader personalisation and commerce experience platforms combining recommendations, targeting, testing, and merchandising.

Feature comparison (where MWI may provide advantages):

Real-time segmentation based on inferred intent and confidence measures.
Prebuilt automation designed for common ecommerce moments (abandonment, browse, product visits) to reduce manual setup.
Messaging that emphasises limiting reliance on third-party tracking and compliance with data protection frameworks.

Where alternatives often provide advantages:

Larger vendor ecosystems and implementation partner networks.
More mature reporting, governance frameworks, and enterprise procurement familiarity.
Broader suite coverage, potentially reducing the need for multiple vendors (email/SMS, CDP-like profiles, search & discovery, experimentation).

Pricing comparison (evidence-based summary):

MWI: published pricing not provided; procurement likely via custom quotes.
Nosto: vendor provides some pricing information publicly, though enterprise details typically require a quote.
Bloomreach: pricing by request/quote.

Buyers should run a structured RFP with traffic bands and feature modules to compare commercial proposals effectively.

	Made With Intent	Nosto	Bloomreach
Starting Price	Published pricing not provided; procurement via custom quote	Some published pricing info; enterprise tiers typically quoted	Pricing available by request/quote
Best Intended Use	Teams prioritising real-time intent-based activation and campaign automation	Ecommerce teams seeking packaged personalisation/recommendations and merchandising	Larger enterprises seeking a broader commerce experience suite (engagement + discovery) with greater implementation resources
Key Strength	Intent-model emphasis and automated campaign allocation features; stated privacy-focused approach	Established ecommerce personalisation vendor with broader market recognition and feature familiarity	Enterprise breadth, suite integration, and stronger positioning for large catalogs and complex orchestration
Key Weakness	Limited independent public reviews; public pricing and some enterprise security details not widely documented	Pricing opacity for some tiers; capability granularity varies by integration	Higher implementation complexity and cost; potential vendor lock-in for some customers