MakiPeople

Name: MakiPeople
Brand: MakiPeople
Rating: 4.7 (134 reviews)

AI Native

Scale hiring. Perfectly.

Est 2021|Valuation $116.2M|Raised $35.7M

LinkedIn 12K|Website|Web traffic 463K|FTEs 125|HQ New York, New York, US

MarketsInterviewing & Assessment

01Competitive Landscape

Narrative analysis

Areas where Maki’s public materials and reviews indicate relative strength: candidate-facing interfaces and conversational assessment formats (voice/video/text). Public review sentiment includes positive comments in these areas.
Areas where alternatives have advantages:
- Incumbents such as SHL and other established providers often provide extensive compliance documentation, longer enterprise track records, and structured validation packages.
- Self-serve providers with public pricing can be easier and faster for small pilots, particularly in SMB contexts.
Market adoption signals: recent funding announcements and vendor press releases cite enterprise customers; these claims should be validated via contract references and reference checks during diligence.

- Areas where Maki’s public materials and reviews indicate relative strength: candidate-facing interfaces and conversational assessment formats (voice/video/text). Public review sentiment includes positive comments in these areas. - Areas where alternatives have advantages: - Incumbents such as SHL and other established providers often provide extensive compliance documentation, longer enterprise track records, and structured validation packages. - Self-serve providers with public pricing can be easier and faster for small pilots, particularly in SMB contexts. - Market adoption signals: recent funding announcements and vendor press releases cite enterprise customers; these claims should be validated via contract references and reference checks during diligence.

	MakiPeople (Maki)	TestGorilla	SHL
Starting Price	Quote-based, usage/credits (no public list prices)	Public tiered pricing available (varies by plan)	Quote-based enterprise pricing common
Most applicable to	Midmarket to enterprise and teams with high-volume hiring that require conversational and automated screening formats	SMB to midmarket customers seeking self-serve test libraries and transparent pricing	Enterprises seeking established psychometric services and an extensive compliance footprint
Key strengths	Positive candidate-facing experience; conversational assessment formats; vendor emphasis on psychometrics (vendor-claimed)	Simplicity, breadth of tests, speed to launch, price transparency	Mature assessment science, enterprise governance expectations, long track record
Key weaknesses	Reported reliability/support issues; pricing opacity; limited publicly available SOC 2 evidence	Less bespoke enterprise customization in some cases; more self-serve orientation	Can be costly; longer procurement cycles; may be perceived as less modern in UI depending on configuration