Maptive

Name: Maptive
Brand: Maptive
Rating: 4.4 (71 reviews)

Maptive is a browser-based mapping and location-intelligence platform that converts spreadsheet and CRM location data into interactive maps, provides spatial analysis tools (heat maps, drive-time polygons, territory and routing workflows), and enables map sharing and exports without requiring GIS expertise.

Est 2013|6 Ref Customers

LinkedIn 264|Web traffic 173K|FTEs 4

MarketsTerritory & Capacity Planning Location Intelligence

01Competitive Landscape

Narrative analysis

- Maptive versus Salesforce-native tools (Geopointe): When core workflows are primarily within Salesforce, a native mapping tool may provide tighter embedding, governance, and object-level mapping. The vendor reports passing an AppExchange security review, which indicates some alignment with Salesforce requirements, but deeper native embedding and governance may favor a Salesforce-native solution depending on enterprise needs. - Maptive versus Mapline: Both target business users who need mapping quickly. Maptive provides clearer self-serve pricing and documented usage caps, while Mapline emphasizes a free start and services-led offerings. Procurement preference will depend on whether buyers prioritize predictable self-serve pricing or bespoke services. - Maptive versus ArcGIS: ArcGIS provides extensive GIS capabilities, data products, and a mature ecosystem for spatial data science. Maptive targets simpler, browser-based workflows intended for non-GIS specialists and is unlikely to replace ArcGIS for advanced geoprocessing or organizations already invested in Esri.

Adoption trends / market share

No reliable public market share figures were found for Maptive. Public review presence is smaller than major incumbents, suggesting a more modest public footprint.

	Maptive	Geopointe	Mapline
Starting Price	Short-term pass priced in the low-hundreds; Pro available monthly or annually (monthly pricing in the low-hundreds; annual in the low-thousands)	Per-user subscription with standard and advanced tiers; advanced tier increases per-user cost	Public page indicates a free start; detailed tiers require follow-up
Best For	Teams that need spreadsheet-to-map capabilities and a range of business mapping features without a GIS team	Salesforce-centric teams needing mapping inside Salesforce objects and reports	Organizations seeking a platform with an initial free tier and consultative services
Key Strength	Range of features available in a browser-based UI; published limits and self-serve pricing options	Native Salesforce workflows and governance; route planner add-ons	Free entry point and services-led delivery options
Key Weakness	Price sensitivity for light users; reported import/performance friction; formal certifications not publicly documented	Cost scales per Salesforce user and add-ons can increase totals	Public pricing information is less detailed; full capabilities often require demos or sales engagement

01Competitive Landscape

Narrative analysis

Maptive versus Salesforce-native tools (Geopointe): When core workflows are primarily within Salesforce, a native mapping tool may provide tighter embedding, governance, and object-level mapping. The vendor reports passing an AppExchange security review, which indicates some alignment with Salesforce requirements, but deeper native embedding and governance may favor a Salesforce-native solution depending on enterprise needs.
Maptive versus Mapline: Both target business users who need mapping quickly. Maptive provides clearer self-serve pricing and documented usage caps, while Mapline emphasizes a free start and services-led offerings. Procurement preference will depend on whether buyers prioritize predictable self-serve pricing or bespoke services.
Maptive versus ArcGIS: ArcGIS provides extensive GIS capabilities, data products, and a mature ecosystem for spatial data science. Maptive targets simpler, browser-based workflows intended for non-GIS specialists and is unlikely to replace ArcGIS for advanced geoprocessing or organizations already invested in Esri.

Adoption trends / market share

No reliable public market share figures were found for Maptive. Public review presence is smaller than major incumbents, suggesting a more modest public footprint.

	Maptive	Geopointe	Mapline
Starting Price	Short-term pass priced in the low-hundreds; Pro available monthly or annually (monthly pricing in the low-hundreds; annual in the low-thousands)	Per-user subscription with standard and advanced tiers; advanced tier increases per-user cost	Public page indicates a free start; detailed tiers require follow-up
Best For	Teams that need spreadsheet-to-map capabilities and a range of business mapping features without a GIS team	Salesforce-centric teams needing mapping inside Salesforce objects and reports	Organizations seeking a platform with an initial free tier and consultative services
Key Strength	Range of features available in a browser-based UI; published limits and self-serve pricing options	Native Salesforce workflows and governance; route planner add-ons	Free entry point and services-led delivery options
Key Weakness	Price sensitivity for light users; reported import/performance friction; formal certifications not publicly documented	Cost scales per Salesforce user and add-ons can increase totals	Public pricing information is less detailed; full capabilities often require demos or sales engagement