Mattermark

Name: Mattermark
Brand: Mattermark

Mattermark is a B2B company intelligence and data platform that aggregates firmographic and contact data with derived growth signals to support discovery, research, and tracking of private companies via web, spreadsheet, CRM integrations, and REST/GraphQL APIs.

Est 2012|Valuation $1M|Raised $17.3M|3 Ref Customers

LinkedIn 5K|Web traffic 1K|FTEs 6

MarketsAccount Research Private Markets Intelligence & Deal Sourcing Data

01Competitive Landscape

Situations where Mattermark may be competitive

A relatively low per-seat annual enrichment offer for Salesforce users may be attractive compared with some enterprise-only enrichment vendors.
API availability (REST + GraphQL) with published tiering provides developer-oriented access compared with some legacy data providers with more opaque contracts.

Narrative analysis: where competitors often excel

- Crunchbase / ZoomInfo / Apollo typically have larger review footprints and more community content—making vendor evaluation easier. - ZoomInfo often leads in breadth and depth of B2B contact and org-chart data, at higher contract costs. - Apollo can function as a more all-in-one outbound platform (database + sequences + dialer features) depending on plan, whereas Mattermark is primarily intelligence/enrichment. - Dealroom targets institutional users with higher-priced plans and may provide stronger enterprise packaging (including SSO on Enterprise) and credits-based export models.

Adoption / market perception

Mattermark is historically known in startup and VC circles, and the acquisition followed by a relaunch creates a two-era brand perception among buyers.

	Mattermark	Crunchbase Pro	Dealroom Premium
Starting Price	Low per-user month-to-month entry tier	Mid-range monthly subscription	Enterprise-priced annual plans with a high entry point and minimum seats
Best For	Private-company discovery + enrichment + growth signals; Salesforce enrichment; API access	Broad company/funding database and discovery; mainstream adoption and common workflows	Institutional-grade ecosystem mapping, exports, and (in higher tiers) CRM/API options
Key Strength	Combination of company data, growth signals, and delivery formats (web, Salesforce, API)	Large user footprint and workflow familiarity; broad dataset	Export/credits model and enterprise packaging; strong for ecosystems/regions
Key Weakness	Sparse third-party reviews; limited public security/compliance information; exports gated to higher tiers	Some data depends on self-reported/community updates and can be noisy in the long tail	Entry pricing is high and seat minimums apply; may be overkill for small teams

01Competitive Landscape

Situations where Mattermark may be competitive

A relatively low per-seat annual enrichment offer for Salesforce users may be attractive compared with some enterprise-only enrichment vendors.
API availability (REST + GraphQL) with published tiering provides developer-oriented access compared with some legacy data providers with more opaque contracts.

Narrative analysis: where competitors often excel

Crunchbase / ZoomInfo / Apollo typically have larger review footprints and more community content—making vendor evaluation easier.
ZoomInfo often leads in breadth and depth of B2B contact and org-chart data, at higher contract costs.
Apollo can function as a more all-in-one outbound platform (database + sequences + dialer features) depending on plan, whereas Mattermark is primarily intelligence/enrichment.
Dealroom targets institutional users with higher-priced plans and may provide stronger enterprise packaging (including SSO on Enterprise) and credits-based export models.

Adoption / market perception

Mattermark is historically known in startup and VC circles, and the acquisition followed by a relaunch creates a two-era brand perception among buyers.

	Mattermark	Crunchbase Pro	Dealroom Premium
Starting Price	Low per-user month-to-month entry tier	Mid-range monthly subscription	Enterprise-priced annual plans with a high entry point and minimum seats
Best For	Private-company discovery + enrichment + growth signals; Salesforce enrichment; API access	Broad company/funding database and discovery; mainstream adoption and common workflows	Institutional-grade ecosystem mapping, exports, and (in higher tiers) CRM/API options
Key Strength	Combination of company data, growth signals, and delivery formats (web, Salesforce, API)	Large user footprint and workflow familiarity; broad dataset	Export/credits model and enterprise packaging; strong for ecosystems/regions
Key Weakness	Sparse third-party reviews; limited public security/compliance information; exports gated to higher tiers	Some data depends on self-reported/community updates and can be noisy in the long tail	Entry pricing is high and seat minimums apply; may be overkill for small teams