Mavi - OnMyWay™ Orders

• You require publicly documented enterprise security certifications (SOC 2 Type II, ISO 27001) and the vendor cannot provide such documentation under NDA in the near term.
• You require transparent public pricing to rapidly shortlist vendors.
• Your operations are not prepared for pickup workflows (no staging, limited training capacity, inconsistent store execution).
• You need immediate, high-volume demand from a third-party consumer marketplace; alternative demand channels (DoorDash, Uber Eats) may deliver more immediate volume depending on geography.
• You require broad geographic coverage and the vendor cannot demonstrate production deployments in your target regions.

Potential differentiators described in vendor materials (should be validated with customer references):

• A focus on routing orders originating from vehicle interfaces into merchant commerce systems.
• Use of automotive ecosystem distribution channels (marketplace or platform-based deployment) to reach drivers, rather than per-OEM bespoke integrations.
• A merchant-of-record commercial model in which merchants retain payment processing responsibility, as described in vendor terms.

Balanced view: These potential differentiators are described in vendor materials; third-party validation (customer references, independent case studies) is limited in public sources and should be requested by prospective buyers.

Given the limited public review footprint, buyers should validate referenceable outcomes and consider these potential rejection or churn causes common to this category:

• Operational friction at store level (missed orders, pickup timing inconsistencies).
• Integration edge cases (menu sync, modifiers, taxes, store hours) causing incorrect orders.
• Unclear economics relative to third-party delivery marketplaces if incremental demand is low.
• Limited geographic coverage depending on automotive partner deployment.

Vendor materials indicate OnMyWay Orders was made available on the HARMAN Ready Link Marketplace as a distribution channel.

Critical evaluation:

• Announcement of marketplace availability does not by itself indicate mass consumer usage or production-scale adoption.
• Buyers should confirm which OEMs and regions are production-active, and request adoption metrics (e.g., active users, order conversion rates, repeat customer rates, and gross merchandise value) attributable to the channel.

Mavi’s OnMyWay Orders is a B2B in-vehicle ordering and orchestration platform that enables drivers to discover, order, pay for, and coordinate pickup for food, grocery, and convenience items through a vehicle’s infotainment system or other in-vehicle/voice interfaces. The product functions as middleware that connects automakers and in-vehicle platforms (and potentially maps, voice assistants, fleets) with merchant commerce systems (POS, online ordering, inventory/availability, loyalty) via a single integration point.

Vendor materials describe capabilities including:

• A single integration intended to enable distribution to drivers through automotive partners and in-vehicle app surfaces.
• Real-time synchronization of merchant inventory, pricing, and availability.
• Pre-order and pickup coordination to enable more orders to be fulfilled via pickup rather than third-party delivery.
• A commercial model where merchants remain merchant of record (MOR), according to vendor documentation.

Primary buyers and partners include:

• Automotive OEMs and in-vehicle platform providers (infotainment, app marketplaces).
• Automotive ecosystem integrators and channel partners.
• Restaurant brands, quick-service restaurants (QSR), and convenience retailers, especially those with established pickup workflows.
• Commerce and ordering platform providers that integrate with merchant systems.

Market category: Connected-vehicle ordering enablement and order orchestration for merchants and automotive distribution partners.