Measured

Name: Measured
Brand: Measured

The only media optimization platform powered by incrementality intelligence

Est 2017|Valuation $100M|Raised $23M|53 Ref Customers

LinkedIn 11K|Web traffic 26K|FTEs 139|HQ Austin, Texas, US

MarketsMarketing Mix Modeling (MMM)Ecommerce Marketing Measurement

01Competitive Landscape

Narrative analysis

- **Measured vs Northbeam:** Northbeam emphasizes multi-touch attribution for ecommerce optimization and publishes entry-level pricing; Measured focuses on causal methods (experiments and MMM calibration) rather than reconstructing individual click paths. - **Measured vs Triple Whale:** Triple Whale’s Shopify App Store presence and lower price points make it more accessible for smaller brands. Enterprise-level incrementality experimentation and cross-channel governance functionality is positioned differently by Measured. - **Measured vs Analytic Partners / enterprise MMM services:** Analytic Partners and similar firms position MMM as a discipline requiring consultancy and domain expertise. Measured offers productized workflows intended to automate parts of that process, though some enterprises may still prefer a high-touch consulting relationship for measurement transformation.

Market adoption signals (limited)

The vendor publishes scale indicators such as a growing customer base and a mid-sized team.
Review volume on major platforms is relatively low, which may indicate a narrower enterprise target market or lower review collection compared with competitors.

	Measured	Northbeam	Triple Whale
Starting Price	Not publicly listed (enterprise quote)	Public starter pricing in the low-one-thousands per month range	Free plan available; paid tiers start at a few hundred per month (Shopify App Store)
Best For	Mid-market/enterprise teams needing incrementality + MMM + planning	Performance marketers wanting multi-touch attribution (with optional MMM+)	Shopify-first teams wanting affordable analytics + attribution + light MMM
Key Strength	Incrementality-focused approach; enterprise posture; stated security certifications	Deterministic MTA focus; ecommerce workflows; transparent entry-level pricing	Price accessibility; Shopify-native distribution; broader SMB adoption
Key Weakness	Pricing opacity; substantial data/experiment requirements; limited public evidence of negative outcomes for risk assessment	Can become costly as needs scale; MTA can still be affected by privacy constraints	Data delays/integration issues reported anecdotally; may be less suitable for complex omnichannel enterprises

01Competitive Landscape

Narrative analysis

Measured vs Northbeam: Northbeam emphasizes multi-touch attribution for ecommerce optimization and publishes entry-level pricing; Measured focuses on causal methods (experiments and MMM calibration) rather than reconstructing individual click paths.
Measured vs Triple Whale: Triple Whale’s Shopify App Store presence and lower price points make it more accessible for smaller brands. Enterprise-level incrementality experimentation and cross-channel governance functionality is positioned differently by Measured.
Measured vs Analytic Partners / enterprise MMM services: Analytic Partners and similar firms position MMM as a discipline requiring consultancy and domain expertise. Measured offers productized workflows intended to automate parts of that process, though some enterprises may still prefer a high-touch consulting relationship for measurement transformation.

Market adoption signals (limited)

The vendor publishes scale indicators such as a growing customer base and a mid-sized team.
Review volume on major platforms is relatively low, which may indicate a narrower enterprise target market or lower review collection compared with competitors.

	Measured	Northbeam	Triple Whale
Starting Price	Not publicly listed (enterprise quote)	Public starter pricing in the low-one-thousands per month range	Free plan available; paid tiers start at a few hundred per month (Shopify App Store)
Best For	Mid-market/enterprise teams needing incrementality + MMM + planning	Performance marketers wanting multi-touch attribution (with optional MMM+)	Shopify-first teams wanting affordable analytics + attribution + light MMM
Key Strength	Incrementality-focused approach; enterprise posture; stated security certifications	Deterministic MTA focus; ecommerce workflows; transparent entry-level pricing	Price accessibility; Shopify-native distribution; broader SMB adoption
Key Weakness	Pricing opacity; substantial data/experiment requirements; limited public evidence of negative outcomes for risk assessment	Can become costly as needs scale; MTA can still be affected by privacy constraints	Data delays/integration issues reported anecdotally; may be less suitable for complex omnichannel enterprises