Mention

Name: Mention
Brand: Mention

Social Listening, Media Monitoring, Social Media Management & E-reputation

Est 2012|Valuation $21.7M|Raised $1.7M|99 Ref Customers

LinkedIn 8K|Web traffic 167K|FTEs 21|HQ Paris, Île-de-France, FR

MarketsSocial Listening & Consumer Intelligence Public Relations (PR) Software

01Competitive Landscape

Narrative analysis

Mention and Agorapulse now operate under the same group following acquisition; the acquiring vendor is recommended by Mention for publishing/engagement after the publish & respond retirement. This creates a requirement for two tools for organizations that want both listening and publishing in an integrated way.
Talkwalker and other enterprise-focused vendors emphasize broad language and source coverage and are typically positioned for larger, global programs with bespoke pricing and implementation.
The listening category is affected by platform-native analytics, lower-cost monitoring tools, and integrated social suites that bundle listening with publishing.

- Mention and Agorapulse now operate under the same group following acquisition; the acquiring vendor is recommended by Mention for publishing/engagement after the publish & respond retirement. This creates a requirement for two tools for organizations that want both listening and publishing in an integrated way. - Talkwalker and other enterprise-focused vendors emphasize broad language and source coverage and are typically positioned for larger, global programs with bespoke pricing and implementation. - The listening category is affected by platform-native analytics, lower-cost monitoring tools, and integrated social suites that bundle listening with publishing.

	Mention	Agorapulse	Talkwalker
Starting Price	Company plan starts at a high-hundreds per month when billed annually	Per-user pricing with a lower per-user entry point (monthly or annual options)	Custom quote (plans include Listen/Analyze/Business)
Primary use case	Listening/monitoring and reporting for teams with dedicated monitoring needs	Publishing, social inbox, and reporting; integrated social media management	Enterprise-scale consumer intelligence and benchmarking
Key capabilities	Monitoring across many sources, alerting, reporting, API access	Publishing, social inbox workflows, per-user pricing model	Large-scale listening, advanced analytics, custom installations
Key considerations	Visible entry-point price is significant for smaller teams; publishing/engagement features are being retired	Per-user costs can scale rapidly for larger teams; strong integrated workflow	Pricing typically opaque; higher implementation effort and cost