Microsoft Forms

Name: Microsoft Forms
Brand: Microsoft
Rating: 4.5 (767 reviews)

Microsoft Forms is a web-based form, survey, and quiz tool within Microsoft 365 that creates surveys, polls, and quizzes, distributes them via link/QR/embed, and provides response summaries and Excel exports.

Est 1975|Valuation $2888.5B|Raised $72.9B

LinkedIn 29.0M|Website|Web traffic 1233.4M|FTEs 232,851|HQ Redmond, Washington, US

MarketsEmployee Engagement & Survey Platforms Productivity & Collaboration Suite

Platform CoversWeb Forms & Lead Capture

01Competitive Landscape

Narrative competitive analysis

- Where Microsoft Forms performs well - Microsoft Forms is most suitable when the workflow is already Microsoft-native: Teams sharing, Excel exports, SharePoint embedding, and Microsoft identity for respondent access. - Where competitors perform better - Typeform: emphasizes design, customization, conversational UX, and analytics; useful for externally facing, conversion-sensitive forms. - Jotform: positioned around a broad template library, customization, and integrations for more advanced form scenarios. - Formstack/Alchemer: typically provide stronger support for regulated data collection, multi-step workflows, and enterprise form operations. - Market adoption signals - A large volume of reviews on public platforms suggests broad usage, likely influenced by Forms’ inclusion in Microsoft 365 rather than by superior feature parity with specialist form platforms.

	Microsoft Forms	Google Forms	Typeform
Starting Price	Typically bundled with Microsoft 365; not sold as a standalone SKU in most cases	Included with Google accounts / Workspace; paid plans relate to Workspace features rather than a separate Forms SKU	Paid product with tiered plans focused on design and analytics capabilities
Most suitable for	Internal surveys and polls in Microsoft 365; simple intake and quick quizzes	Simple surveys within the Google ecosystem; broad familiarity among users	Customer-facing, branded, and user-experience-focused forms for marketing and external engagement
Key Strength	Integration with Microsoft 365 (Excel exports, SharePoint/Teams embedding)	Simplicity and ubiquity within Google accounts	Greater emphasis on branding, customization, and analytics compared with basic form builders
Key Weakness	Limited branding and advanced logic; governance and admin lifecycle challenges	Limited capabilities for complex enterprise surveys	Cost and potential feature overcapacity for organizations that only require basic internal forms

01Competitive Landscape

Narrative competitive analysis

Where Microsoft Forms performs well
- Microsoft Forms is most suitable when the workflow is already Microsoft-native: Teams sharing, Excel exports, SharePoint embedding, and Microsoft identity for respondent access.
Where competitors perform better
- Typeform: emphasizes design, customization, conversational UX, and analytics; useful for externally facing, conversion-sensitive forms.
- Jotform: positioned around a broad template library, customization, and integrations for more advanced form scenarios.
- Formstack/Alchemer: typically provide stronger support for regulated data collection, multi-step workflows, and enterprise form operations.
Market adoption signals
- A large volume of reviews on public platforms suggests broad usage, likely influenced by Forms’ inclusion in Microsoft 365 rather than by superior feature parity with specialist form platforms.

	Microsoft Forms	Google Forms	Typeform
Starting Price	Typically bundled with Microsoft 365; not sold as a standalone SKU in most cases	Included with Google accounts / Workspace; paid plans relate to Workspace features rather than a separate Forms SKU	Paid product with tiered plans focused on design and analytics capabilities
Most suitable for	Internal surveys and polls in Microsoft 365; simple intake and quick quizzes	Simple surveys within the Google ecosystem; broad familiarity among users	Customer-facing, branded, and user-experience-focused forms for marketing and external engagement
Key Strength	Integration with Microsoft 365 (Excel exports, SharePoint/Teams embedding)	Simplicity and ubiquity within Google accounts	Greater emphasis on branding, customization, and analytics compared with basic form builders
Key Weakness	Limited branding and advanced logic; governance and admin lifecycle challenges	Limited capabilities for complex enterprise surveys	Cost and potential feature overcapacity for organizations that only require basic internal forms