Mode

Name: Mode
Brand: Mode2
Rating: 4.5 (434 reviews)

Mode is a cloud business intelligence and analytics platform that enables code-first analysts to run SQL and Python/R notebooks, publish interactive dashboards, and create governed datasets for broader self-service consumption.

Est 2013|Valuation $200M|Raised $112.2M|21 Ref Customers

LinkedIn 17K|Website|Web traffic 232K|FTEs 585|HQ San Francisco, California, US

MarketsData Warehouses & Lakehouses Business Intelligence (BI) and Analytics Data Visualization Self-Service Analytics

01Competitive Landscape

Narrative competitive analysis

Mode vs Tableau - Tableau is often selected when highly polished visualizations and a large talent pool for visualization development are priorities. - Mode can be preferable when the analytics workflow is SQL/notebook-first and the organization values an environment that combines analysis and publishing in one platform. - Performance complaints described in reviews can erode Mode’s advantages for rapid iteration teams. Mode vs Power BI - Power BI frequently wins on low-friction entry and broad adoption within Microsoft-centric organizations. - Mode can be chosen where data teams need a collaborative environment that supports SQL and notebook-based analysis integrated with dashboards. Mode vs Looker (Google Cloud) - Looker is commonly selected for semantic modeling and governance using a modeling layer, where consistency across the organization is a priority. - Mode may be favored by teams that prefer direct, ad hoc access to raw data without an initial, rigid modeled layer. - Both vendors often require sales engagement for enterprise pricing, which can complicate straightforward price comparisons.

Customer testimonial comparisons

Community comments indicate perceived pricing and value vary by contract and usage pattern; some commenters report favorable pricing for their use case while others describe Mode as costly for broader rollouts.

	Mode	Tableau	Power BI
Starting Price	Entry-level (feature-limited) plan available; details for paid tiers are not clearly published on public comparison pages and generally require vendor engagement	Vendor offers role-based tiers with per-user pricing published by the vendor	An entry-level option exists; additional per-user tiers and enterprise options are available from the vendor
Best For	Data teams doing SQL + notebooks who want to publish dashboards and curated datasets	Mature BI programs needing polished visualization, governance, and broad ecosystem	Microsoft-centric organizations needing broad BI adoption with predictable per-user pricing
Key Strength	Code-first analysis and integrated notebooks with publishing/workflow capabilities; embedding options	Visualization depth, mature ecosystem, and enterprise admin features	Low-friction entry and deep integration with the Microsoft stack
Key Weakness	Reported performance issues; onboarding non-technical users can be harder; limited public price transparency for enterprise tiers	Licensing complexity and potential Creator bottleneck for some workflows	Sharing/licensing complexities at scale; reliance on Microsoft ecosystem may be restrictive for some environments

01Competitive Landscape

Narrative competitive analysis

Mode vs Tableau

Tableau is often selected when highly polished visualizations and a large talent pool for visualization development are priorities.
Mode can be preferable when the analytics workflow is SQL/notebook-first and the organization values an environment that combines analysis and publishing in one platform.
Performance complaints described in reviews can erode Mode’s advantages for rapid iteration teams.

Mode vs Power BI

Power BI frequently wins on low-friction entry and broad adoption within Microsoft-centric organizations.
Mode can be chosen where data teams need a collaborative environment that supports SQL and notebook-based analysis integrated with dashboards.

Mode vs Looker (Google Cloud)

Looker is commonly selected for semantic modeling and governance using a modeling layer, where consistency across the organization is a priority.
Mode may be favored by teams that prefer direct, ad hoc access to raw data without an initial, rigid modeled layer.
Both vendors often require sales engagement for enterprise pricing, which can complicate straightforward price comparisons.

Customer testimonial comparisons

Community comments indicate perceived pricing and value vary by contract and usage pattern; some commenters report favorable pricing for their use case while others describe Mode as costly for broader rollouts.

	Mode	Tableau	Power BI
Starting Price	Entry-level (feature-limited) plan available; details for paid tiers are not clearly published on public comparison pages and generally require vendor engagement	Vendor offers role-based tiers with per-user pricing published by the vendor	An entry-level option exists; additional per-user tiers and enterprise options are available from the vendor
Best For	Data teams doing SQL + notebooks who want to publish dashboards and curated datasets	Mature BI programs needing polished visualization, governance, and broad ecosystem	Microsoft-centric organizations needing broad BI adoption with predictable per-user pricing
Key Strength	Code-first analysis and integrated notebooks with publishing/workflow capabilities; embedding options	Visualization depth, mature ecosystem, and enterprise admin features	Low-friction entry and deep integration with the Microsoft stack
Key Weakness	Reported performance issues; onboarding non-technical users can be harder; limited public price transparency for enterprise tiers	Licensing complexity and potential Creator bottleneck for some workflows	Sharing/licensing complexities at scale; reliance on Microsoft ecosystem may be restrictive for some environments