Moz Pro

Name: Moz Pro
Brand: Moz Pro

Moz offers robust data, accessible training and easy-to-use tools to help SEOs.

Est 2004|Valuation $67M|Raised $29.1M|19 Ref Customers

LinkedIn 175K|Web traffic 1.8M|FTEs 324|HQ Vancouver, British Columbia, CA

MarketsSearch Engine Optimization (SEO) Tools

- Moz Pro vs Ahrefs: Independent comparisons often indicate Ahrefs has an advantage in backlink index depth and link discovery, while Moz Pro’s audits and interface are cited as easier to use for some teams. - Moz Pro vs Semrush: Semrush is frequently positioned as a broader platform for SEO and competitor intelligence; it can be more expensive and complex to use. Moz Pro is often selected when a simpler interface and core SEO coverage are preferred over maximum dataset breadth. - Moz Pro vs SpyFu: SpyFu emphasizes lower-cost access to historical PPC/SEO competitive data and may be more cost-effective for certain competitive intelligence use cases, though it typically has a smaller backlink dataset than the larger suites.

01Competitive Landscape

Narrative analysis

Moz Pro vs Ahrefs: Independent comparisons often indicate Ahrefs has an advantage in backlink index depth and link discovery, while Moz Pro’s audits and interface are cited as easier to use for some teams.
Moz Pro vs Semrush: Semrush is frequently positioned as a broader platform for SEO and competitor intelligence; it can be more expensive and complex to use. Moz Pro is often selected when a simpler interface and core SEO coverage are preferred over maximum dataset breadth.
Moz Pro vs SpyFu: SpyFu emphasizes lower-cost access to historical PPC/SEO competitive data and may be more cost-effective for certain competitive intelligence use cases, though it typically has a smaller backlink dataset than the larger suites.

Adoption trends (directional)

SEO tool roundups continue to list Moz Pro among commonly included solutions, though many comparisons place Semrush and Ahrefs ahead for dataset breadth and update frequency. This indicates Moz Pro remains relevant for its target segments but may not be the primary choice for advanced practitioners requiring maximum data depth.

	Moz Pro	Semrush	Ahrefs
Starting Price	starting in the low hundreds per month	starting in the low hundreds per month	starting in the low hundreds per month
Recommended For	SMB/mid-market teams needing approachable core SEO capabilities	Teams requiring broad competitor research and additional modules	Teams prioritizing backlink data depth and advanced research workflows
Key Strength	Usability; proprietary metrics (Domain Authority/Spam Score); training resources	Breadth across SEO toolkits and competitor intelligence	Link index size and depth; robust research features
Key Weakness	Dataset depth and update frequency relative to leaders; plan caps can force upgrades	Can be expensive and complex; UI can be overwhelming	Pricing and usage models may be complex for occasional users