Emma

Name: Emma
Brand: Emma by Marigold
Rating: 4.2 (984 reviews)

World-class martech solutions designed to help marketers of all sizes grow the relationships that grow their business.

Est 2002|Raised $5M|76 Ref Customers

LinkedIn 12K|Web traffic 76K|FTEs 22|HQ Nashville, Tennessee, US

MarketsEmail Marketing

01Competitive Landscape

Narrative analysis

- Emma vs Constant Contact: Emma’s pricing structure may be attractive for organizations that already manage larger lists and require governance features; Constant Contact presents a lower entry price that is more accessible for very small lists. - Emma vs ActiveCampaign: ActiveCampaign tends to provide more advanced automation and integration capabilities; Emma is positioned toward organizations prioritizing governance, templates, and multi-account control. - Emma vs Mailchimp/Klaviyo: Mailchimp often provides broad popularity and accessible entry options; Klaviyo tends to provide ecommerce-centered lifecycle flows, segmentation, and revenue attribution.

Adoption trends / market signal

Review narratives and training content indicate common usage in nonprofits and higher education.
Public, independently verified market share data was not identified in this research pass.

	Emma (myemma.com)	Constant Contact	ActiveCampaign
Starting Price	Entry-level tier positioned in the low-hundreds per month (annual contract, tiered by list size)	Low entry price, positioned in the low double-digits per month	Low double-digit starter tier with contact-based scaling (annual billing commonly offered)
Primary target	Multi-department organizations needing brand controls, permissions, subaccounts	Small and medium businesses needing low-cost entry and general marketing tools	Teams needing deeper automation and scalable customer journeys
Primary strengths	Governance and brand controls, multi-account structure; includes a generous contact allowance at entry	Low entry price; broad SMB feature set; easier trial and lower monthly commitment	Advanced automation features and broader path for automation sophistication
Limitations	Annual contract requirement and higher minimum spend for small lists; feature limitations for advanced marketers	Can become expensive as lists scale; less emphasis on enterprise governance	Pricing scales with contact count; may require more setup sophistication

01Competitive Landscape

Narrative analysis

Emma vs Constant Contact: Emma’s pricing structure may be attractive for organizations that already manage larger lists and require governance features; Constant Contact presents a lower entry price that is more accessible for very small lists.
Emma vs ActiveCampaign: ActiveCampaign tends to provide more advanced automation and integration capabilities; Emma is positioned toward organizations prioritizing governance, templates, and multi-account control.
Emma vs Mailchimp/Klaviyo: Mailchimp often provides broad popularity and accessible entry options; Klaviyo tends to provide ecommerce-centered lifecycle flows, segmentation, and revenue attribution.

Adoption trends / market signal

Review narratives and training content indicate common usage in nonprofits and higher education.
Public, independently verified market share data was not identified in this research pass.

	Emma (myemma.com)	Constant Contact	ActiveCampaign
Starting Price	Entry-level tier positioned in the low-hundreds per month (annual contract, tiered by list size)	Low entry price, positioned in the low double-digits per month	Low double-digit starter tier with contact-based scaling (annual billing commonly offered)
Primary target	Multi-department organizations needing brand controls, permissions, subaccounts	Small and medium businesses needing low-cost entry and general marketing tools	Teams needing deeper automation and scalable customer journeys
Primary strengths	Governance and brand controls, multi-account structure; includes a generous contact allowance at entry	Low entry price; broad SMB feature set; easier trial and lower monthly commitment	Advanced automation features and broader path for automation sophistication
Limitations	Annual contract requirement and higher minimum spend for small lists; feature limitations for advanced marketers	Can become expensive as lists scale; less emphasis on enterprise governance	Pricing scales with contact count; may require more setup sophistication