MYNDUP
AI NativeMYNDUP is the wellbeing partner for businesses who really care, providing support for all layers of organisations.
Est 2020
Published Aug 14, 2026
| Starting Price | Not publicly listed; third-party directory showed no plans and no free trial/version at time of capture | Typical reported PEPM ranges vary; quote-based (estimates reported by procurement marketplaces) | Not publicly listed; enterprise quote-based (Lyra positions an outcomes/value-based model) |
| Typical Buyer Profile | Employers seeking rapid access to multiple practitioner modalities (therapy + coaching + mindfulness) and an EAP alternative focused on employee experience | Employers seeking a broad global wellbeing offering with coaching and therapy across channels | Employers prioritizing structured clinical pathways, provider network scale, and vendor-published outcomes/economic studies (US-centric focus) |
| Key Strength | Vendor messaging emphasizes short lead times and practitioner choice; positive end-user reviews appear on public review sites | Positioned for broad enterprise wellbeing with more standardized procurement references | Strong brand recognition, published outcomes and savings claims in vendor materials |
| Key Weakness | Public documentation lacks clear SOC 2 / ISO certification information for the vendor itself; public documentation of SSO/SCIM is limited; pricing is opaque | Pricing remains largely quote-based; engagement and rollout quality can vary | Quote-based pricing; network and provider experience can vary regionally |
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