Zorro
AI NativeZorro is a tech-driven ICHRA platform transforming the way employee benefits are purchased and delivered.
Est 2022|Valuation $94.5M|Raised $31.5M
MarketsBenefits Administration
Published Sep 26, 2026
Zorro presents its platform as offering AI-assisted decision support and a comprehensive administration experience that serves brokers, employers, and employees. Take Command emphasizes transparent pricing and operational enrollment support. PeopleKeep and Venteur offer HRA/ICHRA administration with varying pricing transparency and product focus.
Zorro’s demo/quote pricing model is common in benefits administration but can be a disadvantage for smaller employers that prefer vendors with published, simple per-employee-per-month pricing.
Zorro publishes vendor-run survey research (e.g., a broker ICHRA survey of a modest-to-moderate sample of brokers) describing broker sentiment and mid-market traction. This is vendor-run research; sample selection and incentive structures are not fully disclosed and should be interpreted as directional.
| Starting Price | Not publicly listed (demo/quote-based) | Published vendor documentation indicates per-employee-per-month pricing plus a separate platform fee | Published vendor pricing indicates a per-enrolled-employee monthly charge |
| Suitable For | Brokers and employers seeking a technology-oriented ICHRA platform with decision support | Employers wanting published pricing and hands-on enrollment support | Employers wanting simple flat per-enrolled-employee pricing tied to enrolled employees |
| Key Strengths | AI-assisted decision-support positioning; broker-focused tooling; ICHRA-focused messaging | Transparent pricing and clear billing model in documentation; operational support focus | Simple pricing and ICHRA admin focus; clear per-enrolled-employee framing |
| Key Weaknesses | Limited public pricing transparency; limited third-party review coverage; public security details are mostly policy-level | Feature differences versus AI-assisted decision-support may require evaluation | Feature differences versus broker-specific tooling may require evaluation |