N-able Backup

Name: N-able Backup
Brand: N-able Technologies
Rating: 4.5 (705 reviews)

Leader

Enhance your reputation by delivering the RMM, security, and data protection solutions that make you indispensable.

Est 2000|Valuation $929.4M|Raised $1.2B

LinkedIn 75K|Website|Web traffic 521K|FTEs 1,978|HQ Burlington, MA

MarketsBackup and Data Protection Desktop as a Service (DaaS)

01Competitive Landscape

Narrative competitive analysis

Versus Acronis Cyber Protect Cloud: - Acronis offers multiple pricing models and an integrated security/backup approach. N-able positions Cove as simpler to operate without appliances, but users report that pricing predictability depends on contractual specifics and partner program details. Versus Veeam (M365 and broader backup ecosystem): - Veeam is frequently cited as more configurable and enterprise-oriented. Cove emphasizes operational simplicity and MSP-oriented multi-tenancy as differentiators. Versus Datto BCDR: - Datto commonly provides appliance-based BCDR with local virtualization restore workflows. Cove's cloud-first approach reduces on-premises infrastructure requirements but does not replicate an appliance-based instant virtualization workflow in all scenarios. Versus Axcient (x360Recover/x360Cloud): - Axcient is an alternative favored by some MSPs for different economics and BCDR workflow capabilities.

Market share/adoption signals (imperfect proxies)

Analyst commentary and vendor materials indicate notable adoption among MSPs and vendor-reported revenue growth tied to the product line. Vendor-provided metrics and third-party summaries are useful adoption signals but should be triangulated with independent market research and customer references.

	N-able Cove Data Protection (N-able Backup)	Acronis Cyber Protect Cloud	Veeam (VB365 / Veeam Data Cloud / VCSP)
Starting Price	Quote-based; published per-unit pricing available from the vendor or partner channels; public list pricing typically not published	MSP pricing is partner-mediated; quotes provided through partners and may be based on workload or capacity	Typically sold via VCSP partners; pricing varies by partner and deployment type
Most applicable to	MSPs seeking a direct-to-cloud, appliance-free, multi-tenant backup service with simplified operations	MSPs seeking a combined backup and cybersecurity platform with flexible licensing	MSPs and IT teams needing deep configurability, a large ecosystem, and mature enterprise restore capabilities
Key Strength	Multi-tenant operations and a cloud-first deployment model with vendor-managed storage options	Integrated backup plus security tooling and flexible licensing options	Broad workload support, mature restore options, and an established ecosystem
Key Weakness	Reported pricing and billing complexity in some programs; reporting depth and migration continuity concerns reported by community	Pricing and modular complexity can make total cost difficult to estimate without detailed partner quotes	May require more operational resources or infrastructure for self-managed use cases

01Competitive Landscape

Narrative competitive analysis

Versus Acronis Cyber Protect Cloud:

Acronis offers multiple pricing models and an integrated security/backup approach. N-able positions Cove as simpler to operate without appliances, but users report that pricing predictability depends on contractual specifics and partner program details.

Versus Veeam (M365 and broader backup ecosystem):

Veeam is frequently cited as more configurable and enterprise-oriented. Cove emphasizes operational simplicity and MSP-oriented multi-tenancy as differentiators.

Versus Datto BCDR:

Datto commonly provides appliance-based BCDR with local virtualization restore workflows. Cove's cloud-first approach reduces on-premises infrastructure requirements but does not replicate an appliance-based instant virtualization workflow in all scenarios.

Versus Axcient (x360Recover/x360Cloud):

Axcient is an alternative favored by some MSPs for different economics and BCDR workflow capabilities.

Market share/adoption signals (imperfect proxies)

	N-able Cove Data Protection (N-able Backup)	Acronis Cyber Protect Cloud	Veeam (VB365 / Veeam Data Cloud / VCSP)
Starting Price	Quote-based; published per-unit pricing available from the vendor or partner channels; public list pricing typically not published	MSP pricing is partner-mediated; quotes provided through partners and may be based on workload or capacity	Typically sold via VCSP partners; pricing varies by partner and deployment type
Most applicable to	MSPs seeking a direct-to-cloud, appliance-free, multi-tenant backup service with simplified operations	MSPs seeking a combined backup and cybersecurity platform with flexible licensing	MSPs and IT teams needing deep configurability, a large ecosystem, and mature enterprise restore capabilities
Key Strength	Multi-tenant operations and a cloud-first deployment model with vendor-managed storage options	Integrated backup plus security tooling and flexible licensing options	Broad workload support, mature restore options, and an established ecosystem
Key Weakness	Reported pricing and billing complexity in some programs; reporting depth and migration continuity concerns reported by community	Pricing and modular complexity can make total cost difficult to estimate without detailed partner quotes	May require more operational resources or infrastructure for self-managed use cases