1) Requirement for formal enterprise security/compliance documentation
- If procurement requires SOC 2 Type II, ISO 27001, or a published trust center with detailed controls, public documentation was not identified and should be requested directly.
2) Complex commerce needs
- For large catalogs, complex shipping/tax rules, or extensive third-party integrations, a mature commerce platform (for example, Shopify plus specialized tools) is likely to be a better fit.
3) Need for maximal funnel/design control
- Organizations requiring extensive brand customization or bespoke funnel logic should consider alternatives that provide greater flexibility.
4) No intent to run paid ads
- A central part of the vendor's differentiation is automated marketing and paid ad workflows; buyers relying exclusively on organic channels may not capture the platform's primary value proposition.
5) Sensitivity to refund/support friction
- Some app store and review platform comments indicate frustration around refunds or perceived value. Purchasers who expect flexible refund policies should review terms and support response commitments before committing funds.