3dna

Name: 3dna
Brand: NationBuilder
Rating: 4.1 (162 reviews)

Software powering nonprofits, movements & campaigns worldwide

Est 2009|Valuation $45.9M|Raised $48.7M|112 Ref Customers

LinkedIn 8K|Website|Web traffic 790K|FTEs 97|HQ Los Angeles, California, US

01Competitive Landscape

Narrative analysis

- NationBuilder vs Action Network: NationBuilder’s vendor materials argue that Action Network can become more expensive once additional systems are required (website + database). That vendor-authored perspective should be treated as marketing; architectural tradeoffs (integrated vendor vs best-of-breed) typically determine the correct path. - NationBuilder vs EveryAction: EveryAction may be more suitable where donor management depth and nonprofit-specific fundraising operations are primary requirements. NationBuilder tends to be chosen where cohesion between website and CRM is the primary value. - WordPress + integrations as a competitor: Community comments often recommend hosting public websites on WordPress and using NationBuilder via API, effectively turning NationBuilder into a backend CRM/organizing engine.

	NationBuilder (3dna)	Action Network	Bonterra EveryAction
Starting Price	Public tiers exist; published entry-level pricing is listed by third-party sources (verify current). Enterprise: custom/quote-based.	Usage-based (email volume); some partner examples reference per-email pricing and minimum commitments.	Generally quote-based/tiered; public pricing is limited and varies by package/contacts.
Best For	Organizations that prefer a single vendor for website + CRM + fundraising + organizing.	Advocacy groups prioritizing email and actions/petitions with usage-based spend; may require integrations for CMS/CRM.	Nonprofits requiring donor CRM depth and fundraising operations features (depends on package).
Key Strength	Unified database with built-in website, actions, and political organizing workflows; enterprise options include SSO.	Transparent usage-based email pricing and advocacy/action workflows.	Established donor CRM features and fundraising operations focus.
Key Weakness	Reported CMS/design limitations; payment processing fees can be relatively high; migration friction reported by community.	Not a full all-in-one CMS + CRM by default; may require integrations for a complete stack.	Pricing opacity and implementation complexity; may be heavyweight for small teams.

01Competitive Landscape

Narrative analysis

NationBuilder vs Action Network: NationBuilder’s vendor materials argue that Action Network can become more expensive once additional systems are required (website + database). That vendor-authored perspective should be treated as marketing; architectural tradeoffs (integrated vendor vs best-of-breed) typically determine the correct path.
NationBuilder vs EveryAction: EveryAction may be more suitable where donor management depth and nonprofit-specific fundraising operations are primary requirements. NationBuilder tends to be chosen where cohesion between website and CRM is the primary value.
WordPress + integrations as a competitor: Community comments often recommend hosting public websites on WordPress and using NationBuilder via API, effectively turning NationBuilder into a backend CRM/organizing engine.

	NationBuilder (3dna)	Action Network	Bonterra EveryAction
Starting Price	Public tiers exist; published entry-level pricing is listed by third-party sources (verify current). Enterprise: custom/quote-based.	Usage-based (email volume); some partner examples reference per-email pricing and minimum commitments.	Generally quote-based/tiered; public pricing is limited and varies by package/contacts.
Best For	Organizations that prefer a single vendor for website + CRM + fundraising + organizing.	Advocacy groups prioritizing email and actions/petitions with usage-based spend; may require integrations for CMS/CRM.	Nonprofits requiring donor CRM depth and fundraising operations features (depends on package).
Key Strength	Unified database with built-in website, actions, and political organizing workflows; enterprise options include SSO.	Transparent usage-based email pricing and advocacy/action workflows.	Established donor CRM features and fundraising operations focus.
Key Weakness	Reported CMS/design limitations; payment processing fees can be relatively high; migration friction reported by community.	Not a full all-in-one CMS + CRM by default; may require integrations for a complete stack.	Pricing opacity and implementation complexity; may be heavyweight for small teams.

3dna

01Competitive Landscape

Narrative analysis

02Market Map

01Competitive Landscape

Narrative analysis

02Market Map