Native

Name: Native
Brand: Native

AI Native

Native is a cloud security control plane that enables definition of security intent once and maps, simulates, and enforces provider-native guardrails across AWS, Azure, Google Cloud, and Oracle Cloud Infrastructure.

Est 2024|Raised $53M

LinkedIn 3K|Web traffic 2K|FTEs 56|HQ Tel Aviv, Israel

MarketsCloud-Native Application Protection Platform (CNAPP)

01Competitive Landscape

Narrative analysis

- Native versus CNAPP leaders (Wiz/Orca/Prisma): Many CNAPPs emphasize discovery, posture, vulnerability management, and attack-path analysis. Native emphasizes consistent enforcement using provider-native guardrails rather than primarily providing a separate detection/visibility layer. - Native versus building with native controls + IaC: Large enterprises can replicate some outcomes using native provider controls and IaC pipelines. Native's position is that doing so manually across multiple clouds is operationally complex and slow. - Native versus large-suite vendors: Suites can cover code-to-runtime and SOC integration, but customers commonly report complexity and platform sprawl. Native's narrower focus may align with a native-first control strategy if the product meets expectations.

Market adoption signals

Public employee counts suggest an early-stage vendor.
Presence on AWS Marketplace indicates availability via that procurement channel; the marketplace preview included a low or limited rating signal, which warrants direct review of marketplace reviews for context.

	Native (native.security)	Microsoft Defender for Cloud	Wiz
Starting Price	Custom/quote-based pricing; available via vendor and marketplace procurement channels	Published pricing available; billed by protected resource types	Custom/quote-based pricing
Most relevant for	Multi-cloud organizations seeking preventive guardrails implemented using provider-native controls and cross-cloud policy mapping	Organizations with a strong Microsoft/Azure footprint wanting integrated CNAPP capabilities and compliance integration	Organizations prioritizing multi-cloud visibility, graph context, and prioritized risk reduction
Key Strength	Mapping of intent to provider-native enforcement across AWS/Azure/GCP/OCI; policy lifecycle features (simulation, rollout, drift management)	Tight Azure integration; broad coverage and integration with Microsoft ecosystem	User experience and contextual risk prioritization with strong multi-cloud discovery
Key Weakness	Limited public third-party reviews; pricing not fully transparent; abstraction and equivalence risks	Complexity and potential bias toward Azure for deepest functionality	Pricing not fully transparent; may emphasize visibility/prioritization more than enforcement depending on selected modules

01Competitive Landscape

Narrative analysis

Native versus CNAPP leaders (Wiz/Orca/Prisma): Many CNAPPs emphasize discovery, posture, vulnerability management, and attack-path analysis. Native emphasizes consistent enforcement using provider-native guardrails rather than primarily providing a separate detection/visibility layer.
Native versus building with native controls + IaC: Large enterprises can replicate some outcomes using native provider controls and IaC pipelines. Native's position is that doing so manually across multiple clouds is operationally complex and slow.
Native versus large-suite vendors: Suites can cover code-to-runtime and SOC integration, but customers commonly report complexity and platform sprawl. Native's narrower focus may align with a native-first control strategy if the product meets expectations.

Market adoption signals

Public employee counts suggest an early-stage vendor.
Presence on AWS Marketplace indicates availability via that procurement channel; the marketplace preview included a low or limited rating signal, which warrants direct review of marketplace reviews for context.

	Native (native.security)	Microsoft Defender for Cloud	Wiz
Starting Price	Custom/quote-based pricing; available via vendor and marketplace procurement channels	Published pricing available; billed by protected resource types	Custom/quote-based pricing
Most relevant for	Multi-cloud organizations seeking preventive guardrails implemented using provider-native controls and cross-cloud policy mapping	Organizations with a strong Microsoft/Azure footprint wanting integrated CNAPP capabilities and compliance integration	Organizations prioritizing multi-cloud visibility, graph context, and prioritized risk reduction
Key Strength	Mapping of intent to provider-native enforcement across AWS/Azure/GCP/OCI; policy lifecycle features (simulation, rollout, drift management)	Tight Azure integration; broad coverage and integration with Microsoft ecosystem	User experience and contextual risk prioritization with strong multi-cloud discovery
Key Weakness	Limited public third-party reviews; pricing not fully transparent; abstraction and equivalence risks	Complexity and potential bias toward Azure for deepest functionality	Pricing not fully transparent; may emphasize visibility/prioritization more than enforcement depending on selected modules