newBrandAnalytics

Name: newBrandAnalytics
Brand: newBrandAnalytics

newBrandAnalytics is a social and customer feedback analytics platform that converts large volumes of location-level unstructured consumer commentary into operational and competitive insights using text analytics and location-specific benchmarking.

Est 2010|Valuation $23.6M|Raised $35.1M|39 Ref Customers

LinkedIn 2K|Website|FTEs 68|HQ Washington, Washington, US

MarketsSocial Listening & Consumer Intelligence Review Management

01Competitive Landscape

Because newBrandAnalytics is effectively subsumed into Sprinklr in current buying scenarios, this section compares Sprinklr (as the likely successor platform) to major alternatives.

Narrative analysis

- Sprinklr’s breadth provides integrated workflows across social, service, and insights functions; this integration may suit organizations seeking consolidated workflows rather than separate point solutions. - Brandwatch, Talkwalker, and Meltwater are frequently selected when the buyer’s primary need is consumer intelligence and listening depth rather than a unified operational CX suite. - Sprout Social and similar vendors may be preferred for simplicity, faster adoption, and clearer per-seat pricing, particularly for smaller teams, though they may not offer comparable enterprise governance or functional breadth.

Adoption trends / market signals

The acquisition indicates newBrandAnalytics’ underlying technology was considered strategically relevant for enterprise CX and social suites.
Independent business press has periodically reported demand softness and churn pressures for the acquiring firm at specific points, which is relevant for risk assessment when evaluating suite vendors.

	newBrandAnalytics (via Sprinklr today)	Brandwatch	Talkwalker
Starting Price	Self-serve per-user plans in the hundreds per user per month for some social/service packages; enterprise tiers are custom-quoted and priced at enterprise scale	Typically custom/enterprise (public list pricing often not shown)	Custom quote (public pricing page is quote-based)
Most suitable for	Large enterprises needing unified CX/social workflows, listening, and governance	Consumer intelligence teams focused on audience and market research	Global listening and media monitoring programs needing scale and multi-language coverage
Notable attributes	Broad unified suite (social + service + insights) with enterprise governance	Consumer intelligence heritage and research workflows	Listening and media monitoring with multi-language coverage
Key Weakness	Learning curve, complexity, potentially high TCO; legacy newBrandAnalytics not sold standalone	Enterprise pricing complexity; may require specialized training	Quote-based pricing reduces transparency; enterprise setup effort

01Competitive Landscape

Because newBrandAnalytics is effectively subsumed into Sprinklr in current buying scenarios, this section compares Sprinklr (as the likely successor platform) to major alternatives.

Narrative analysis

Sprinklr’s breadth provides integrated workflows across social, service, and insights functions; this integration may suit organizations seeking consolidated workflows rather than separate point solutions.
Brandwatch, Talkwalker, and Meltwater are frequently selected when the buyer’s primary need is consumer intelligence and listening depth rather than a unified operational CX suite.
Sprout Social and similar vendors may be preferred for simplicity, faster adoption, and clearer per-seat pricing, particularly for smaller teams, though they may not offer comparable enterprise governance or functional breadth.

Adoption trends / market signals

The acquisition indicates newBrandAnalytics’ underlying technology was considered strategically relevant for enterprise CX and social suites.
Independent business press has periodically reported demand softness and churn pressures for the acquiring firm at specific points, which is relevant for risk assessment when evaluating suite vendors.

	newBrandAnalytics (via Sprinklr today)	Brandwatch	Talkwalker
Starting Price	Self-serve per-user plans in the hundreds per user per month for some social/service packages; enterprise tiers are custom-quoted and priced at enterprise scale	Typically custom/enterprise (public list pricing often not shown)	Custom quote (public pricing page is quote-based)
Most suitable for	Large enterprises needing unified CX/social workflows, listening, and governance	Consumer intelligence teams focused on audience and market research	Global listening and media monitoring programs needing scale and multi-language coverage
Notable attributes	Broad unified suite (social + service + insights) with enterprise governance	Consumer intelligence heritage and research workflows	Listening and media monitoring with multi-language coverage
Key Weakness	Learning curve, complexity, potentially high TCO; legacy newBrandAnalytics not sold standalone	Enterprise pricing complexity; may require specialized training	Quote-based pricing reduces transparency; enterprise setup effort